Media Associate Director

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Associate Director based in Brazil.** This role offers the opportunity to lead strategic media initiatives for major clients within a fast-paced, data-driven environment. You will act as a key reference for media strategy, guiding teams and shaping integrated solutions across digital and offline channels. The position combines business vision, technical expertise, leadership, and innovation to drive measurable results. You will collaborate with multidisciplinary teams, clients, partners, and technology platforms to optimize campaign performance. The role requires a strong analytical mindset, passion for emerging trends, and the ability to translate data into actionable insights. You will also play an important role in developing talent, improving processes, and elevating the quality of media operations. This is an opportunity to influence impactful projects while growing within a collaborative and inclusive environment. ### Accountabilities: As a Media Associate Director, you will be responsible for leading strategic media planning, execution, team development, and client success. You will oversee integrated media initiatives, ensuring campaigns are aligned with business objectives, supported by data, and delivered with operational excellence. - Lead the development and execution of integrated media strategies across digital and offline channels, ensuring alignment with client goals and performance targets. - Translate complex briefs into effective multichannel media plans, considering audience segmentation, consumer journeys, and campaign KPIs. - Ensure technical excellence in the implementation and optimization of platforms such as Google Ads, Meta Ads, TikTok, DV360, programmatic media, social platforms, and traditional media channels. - Manage media investments strategically, optimizing budgets and improving efficiency across campaigns. - Promote a data-driven culture by supporting performance analysis, dashboards, reporting, and actionable insights generation. - Lead client meetings, partner negotiations, and strategic discussions with media channels, technology partners, and key stakeholders. - Ensure financial control of accounts and compliance with annual agreements and commercial commitments. - Drive the execution of learning agendas and continuous improvement initiatives for client accounts. - Define team objectives, responsibilities, and development plans while fostering a high-performance culture. - Mentor and support team members through feedback, knowledge sharing, and career development initiatives. - Participate in recruitment, onboarding, and performance evaluation processes. - Collaborate with internal teams such as production, insights, and strategy to deliver integrated solutions. - Support leadership in proposals, key account strategies, and innovation initiatives. - Stay updated on new technologies, market trends, and evolving consumer behaviors. ## Requirements: The ideal candidate will bring strong media expertise, strategic thinking, leadership experience, and the ability to manage complex projects in a dynamic environment. - Solid professional experience in media planning, buying, and strategy, preferably within advertising, marketing, or digital environments. - Strong understanding of the Brazilian advertising market, including advanced media concepts and regional planning approaches. - Practical experience with offline media planning, including open TV planning, negotiation, and compensation processes. - Advanced knowledge of digital media platforms such as Meta Ads, TikTok Ads, Google Ads, DV360, and programmatic solutions. - Experience using analytics and reporting tools such as AD, VBS, BI platforms, dashboards, and performance measurement solutions. - Experience leading strategic planning processes with multidisciplinary teams. - Advanced or fluent English sk…