Maserati CRM & Digital Marketing Manager

**About Maserati** Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide. **Role Overview** The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion. This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results. The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed. **Key Responsibilities** **CRM Execution & Lead Management** - Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure - Ownership of the customer journey – acquisition through retention and re-activation - Build scalable, automated customer journeys - Map touchpoints across onboarding, purchase, loyalty and win-back efforts - Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams - Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions - Ensure consistent CRM usage and discipline across the dealer network - Actively follow up with dealers to improve lead handling and customer engagement **Digital & Funnel Optimization** - Manage and optimize digital lead generation channels (website, paid media, landing pages) - Track and improve funnel performance (conversion rates, cost per lead, lead quality) - Work with HQ to ensure proper implementation and usage of digital platforms and tools - Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended - Manage local messaging and implementation for NA sites - Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling **Performance Tracking & Insights** - Track KPIs across the full funnel (lead volume, response time, conversion, retention) - Produce clear and actionable reporting for Marketing and Sales stakeholders - Translate data into practical actions and improvements, not just analysis **Basic Qualifications** - Bachelor’s degree in Marketing, Business, or related field - Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua) - Provide sample portfolio of work that demonstrates past CRM strategy and execution - Strong analytical skills with the ability to translate data into actions **Preferred Qualifications** - Ability to create, edit, modify HTML/CSS, and eye for design - Experience working with dealer networks or multi-location retail environments is a strong plus