Marketing Strategist - Transportation

## Position Summary When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture, and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college, and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work, and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none. **About the Opportunity** Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Transportation business segment overseeing Aviation, Mass Transit and Intelligent Transportation System verticals. This is a strategic, high-impact role for a marketing professional who thrives at the intersection of market insight, business strategy, and creative execution. You will develop and lead an integrated, ROI-driven marketing strategy for the Transportation vertical aligned with Daktronics' global marketing framework and business growth objectives, while working closely with sales, product, and market development teams to build pipeline, grow the business, and strengthen our position in the market. This is not a support role. You will bring vision, structure, and measurable results to one of Daktronics' important and evolving business segments. What You Will Own **Marketing Strategy & Market Development** - Develop and lead the annual and quarterly marketing strategy for the Transportation vertical, aligned to segment business goals and Daktronics' global marketing framework - Own competitive positioning, messaging architecture, and segment value proposition - Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment - Identify market development opportunities and translate them into actionable marketing initiatives - Build and maintain a deep understanding of the Transportation market - customers, competitors, trends, and regulatory landscape - Contribute Transportation vertical insights to Daktronics' broader global marketing planning process **Demand Generation & Pipeline Contribution** - Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels - Lead persona development, customer journey mapping, and segmentation to sharpen targeting and engagement - Drive lead generation, nurturing, and conversion programs in close alignment with sales priorities - Deploy account-based marketing (ABM) approaches for high-value prospects and key accounts - Define and track campaign KPIs including pipeline contribution, revenue influenced, MQL volume, and marketing ROI **Sales Enablement & Customer Engagement** - Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey - Partner with Sales to improve marketing effectiveness at every stage of the funnel - Support programs that improve customer acquisition, retention, and lifetime value - Translate market and customer intelligence into actionable insights for sales and product teams **Brand, Content & Creative Leadership** - Ensure all Transportation vertical marketing reflects Daktronics brand standards with consistency and creative excellence - Partner with Creative teams to develop compelling, on-brand materials across all channels and formats - Oversee content strategy for the vertical - thought leadership, case studies, product collateral, and digital assets - Champion the Transportation vertical narrative internally and externally **Operational Excellence & Reporting** - Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability - Manage segment marketing budget with discipline, ensuring spend is aligned to business prior…