Marketing Specialist or Analyst

### **Shape the future of clean energy communications.** Are you a creative storyteller who loves combining strategy, design, and data to make an impact? Do you thrive in a collaborative environment where your work directly supports sustainability and community engagement? Clean Energy Alliance (CEA) is looking for a **Marketing** **Specialist or Marketing Analyst** to lead and elevate our brand, digital presence, and customer communications. If you're passionate about creating meaningful campaigns, building strong brands, and helping communities understand the benefits of clean energy, we'd love to hear from you. ### **About Clean Energy Alliance** Clean Energy Alliance (CEA) is the default energy provider for the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach, and Vista. Since launching in 2021, CEA has grown to serve more than 255,000 residential and business accounts while advancing an ambitious goal of achieving **100% renewable energy by 2035**. We're committed to delivering cleaner energy, competitive rates, and exceptional customer service while helping reduce greenhouse gas emissions throughout our communities. Learn more at [**https://thecleanenergyalliance.org/**](https://thecleanenergyalliance.org/). #### **The Opportunity** Reporting to the Senior Key Accounts/Programs Manager, the **Marketing** **Specialist or Marketing Analyst** will lead the development and execution of CEA's marketing and communications efforts. This role is responsible for strengthening the agency's brand, managing digital communications, creating engaging content, and ensuring customers receive clear, accurate, and accessible information. This is an exciting opportunity for a creative professional who enjoys balancing strategic communications with hands-on content creation and design. ### **What You'll Do** As our Marketing Specialist or Marketing Analyst, you will: #### **Brand & Creative** - Create graphics for marketing materials, reports, presentations, and customer communications - Maintain and strengthen CEA's brand identity across all platforms - Ensure messaging and visual branding remain consistent and engaging #### **Content & Communications** - Write press releases, website articles, newsletters, and program communications - Lead communications for major initiatives including program launches, rate changes, and policy updates - Serve as a communications advisor to leadership on messaging, public engagement, and reputation management - Ensure customer communications comply with applicable regulatory requirements #### **Digital Marketing** - Manage and enhance the CEA website, keeping content current and recommending improvements - Develop and manage social media content while monitoring engagement and responding to customer inquiries - Plan and execute multi-channel marketing campaigns across digital, print, social media, paid media, and community outreach #### **Public Relations & Analytics** - Build relationships with media and coordinate press outreach and responses - Establish communication performance metrics and evaluate campaign effectiveness - Use analytics and customer insights to continuously improve marketing strategies ### **What You Bring** #### **Required Qualifications** - Four years of professional experience in marketing, communications, public relations, graphic design, or a related field - Strong written and verbal communication skills - Experience with graphic design, digital media, and brand management - Excellent organizational skills with strong attention to detail - Ability to manage multiple priorities while working both independently and collaboratively - Proficiency with Microsoft Office Suite #### **Highly Desirable** - Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field - Experience in the energy, utility, or renewable energy industry - Knowledge of Community Choice Aggregation (CCA) operations and California energy markets - Wri…