Marketing Specialist II

**Job Title:** Marketing Specialist II **Department:** Marketing & Communications – Brand & Growth Strategy **Reports To:** Brand & Growth Strategy Manager **Direct Reports / Supervises:** N/A **Date:** 05/2026 **Classification:** Non-Exempt * * * **Role Overview:** As a Marketing Specialist II, you are a skilled, execution-driven contributor who independently supports the development and execution of marketing strategies and campaigns that strengthen brand awareness, engage members, and drive organizational growth. You partner closely with the Brand & Growth Strategy Manager, Marketing team, and cross-functional partners to execute campaign plans, develop campaign inputs, and coordinate initiatives. You play a key role in translating marketing strategies into well-organized campaign deliverables and ensuring alignment across teams. You collaborate closely with the Communications team, which owns content development and channel execution, to ensure marketing campaigns are effectively translated into clear, engaging communications across all platforms. * * * **Key Areas of Contribution:** **Marketing Campaign Execution** - Execute marketing campaigns aligned with brand and growth strategies - Coordinate campaign inputs, timelines, and deliverables with minimal oversight - Ensure campaigns are executed effectively, on time, and aligned with priorities **Campaign Planning & Coordination** - Support development of campaign plans including objectives, target audiences, messaging inputs, and timelines - Create and manage campaign briefs and coordinate with internal stakeholders - Maintain alignment between campaign strategy, timing, and execution **Member Engagement Support** - Execute marketing initiatives that support member acquisition, engagement, and retention - Support product campaigns, promotions, and growth-focused initiatives - Ensure marketing efforts are aligned with member needs and business goals **Operational Support & Workflow Coordination** - Maintain campaign calendars, workflows, and marketing documentation - Coordinate across teams to support smooth execution of initiatives - Identify opportunities to improve campaign coordination and operational efficiency **Data & Performance Support** - Track campaign performance and support reporting on key metrics - Analyze campaign data to identify trends and opportunities for improvement - Partner with Marketing Analysts to support performance insights and optimization efforts **Cross-Functional Collaboration** - Partner with Communications to translate campaign strategy into messaging and channel execution - Provide campaign inputs, priorities, and timelines to support content and distribution planning - Collaborate with Community Engagement to align outreach efforts with marketing initiatives - Work with internal stakeholders to ensure campaign alignment and effectiveness **Qualifications & Skills:** - **Education:** Bachelor’s degree in Marketing, Communications, Business, or related field (required) - **Experience:** 2–4 years of experience in marketing, campaign coordination, or related field (required) - **Technical Skills:** Proficiency in marketing tools, project tracking systems, and campaign management tools (required) - **Knowledge:** Working knowledge of marketing strategy, campaign planning, and performance metrics (required) - **Soft Skills:** Strong organization, communication, and project management skills; ability to manage multiple priorities (required) - **Attributes:** Self-directed, proactive, detail-oriented, and collaborative (required) * * * **Expectations & Work Environment:** - Decision-Making Authority: Exercises independent judgment within defined scope, priorities, and processes - Physical Requirements: Ability to sit, stand, walk, reach, and use hands for extended periods - Workplace Culture: Foster a collaborative, detail-oriented, and growth-focused environment The physical demands and work environment described here are representative of t…