Marketing Reporting Analyst

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WHO IS HUDSON ROUGE? Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us. The Role : Marketing Reporting Analyst What you’ll do: We are seeking a detail-oriented marketing reporting analyst to join our Marketing Analytics team. This person will serve as the reporting and data expert within the analytics function — responsible for the analysis and reporting of marketing performance data across all channels. You will produce reports, scope and support analyses, and build data visualizations that help our teams and clients understand how marketing is performing, providing the essential feedback loop that informs strategic recommendations. Working closely with senior analysts and cross-functional partners, you will scope reporting needs, source data from multiple platforms, and build clear, accurate views of consumer, campaign, and channel performance. This role is ideal for someone who thrives on turning messy data into clean, reliable insights, takes pride in accuracy and consistency, and wants to grow their technical skills within a collaborative team supporting a Fortune 100 automotive client. MAJOR RESPONSIBILITIES: Marketing Performance Reporting: Produce recurring and ad hoc reports that measure the performance of paid, owned, and earned media across all marketing channels, including but not limited to organic social, paid social, display, television, online video, offline, and all other active channels. Campaign Analysis: Develop ad hoc analyses during and after campaigns to assess marketing performance, surface key trends, and provide timely insights to senior team members and clients. Data Visualization & Dashboard Development: Create and maintain views in visualization tools such as PowerBI and Excel. Ability to build reporting outputs in more advanced environments like R Studio or Databricks is a plus. Source System…