Marketing Programme Lead

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2178 - MROI Programme Lead Role Summary and Impact We are seeking a Global MROI Programme Leader to own and drive the end-to-end delivery of the MROI programme for our Global Nestlé account. This is a senior, highly visible role that sits within WPP Media's Global Data, Tech & Analytics Leadership team, with direct accountability for programme quality, Programme Ownership & End-to-End Delivery Own the complete MROI programme lifecycle — from data charters and data QA, through modelling, data ingestion and outputs integration into WPP tech systems and tools. Ensure all modelling workstreams are connected, non-duplicative, and aligned to the global MROI framework and broader analytics discipline strategy. Own programme timelines, milestones, risk escalation protocols, and quality control standards across all MROI workstreams globally. Data Quality, Technical Alignment & Systems Integration Lead the data QA function for the MROI programme, ensuring all data inputs meet the marketing data foundations and analytics (MDFA) requirements for modelling integrity and output reliability. Liaise with the local markets and data & tech teams to ensure datasets, modelling requirements, and platform integrations meet programme specifications and client expectations. Drive the ingestion of MROI response curves and programme outputs into WPP proprietary tools such as Campaign Strategies, ensuring insights translate into tangible media investment decisions. Market Adoption & Activation Lead market-by-market adoption of MROI outputs, supporting local teams in embedding insights into media planning and budgeting decisions. Execute the global adoption agenda defined by the Global Analytics Lead, acting as the primary operational driver across all markets — with particular focus on ZEUR and AOA markets. Build and disseminate a library of best practices, case studies, and success stories that demonstrate clear, measurable value of the MROI programme to internal and client stakeholders. Stakeholder Management & Client Engagement Act as the central coordination point across global, ZEUR, and local market teams, ensuring alignment and momentum across all MROI programme workstreams. Manage senior stakeholder relationships with key MROI programme leads at Nestlé at both Zone and Global levels, building trusted partnerships grounded in programme transparency and delivery excellence. Represent the MROI programme in senior-level forums and governance meetings, communicating performance, risks, and strategic progress with clarity and confidence. Skills and Experience What you will need: Extensive experience in a senior leadership role within analytics, marketing measurement, or programme management — ideally within a global media agency, management consultancy, or data-driven marketing organisation. Demonstrable expertise in Marketing Mix Modelling (MMM) & MROI methodologies, with a strong understanding of data inputs, model outputs, and the practical application of econometric insights for optimal media planning. Proven track record of driving programme adoption and measurable business impact at scale — across multiple markets or within large, complex global client accounts. Strong expertise in data quality management, change management, and the operationalisation of analytical outputs within planning systems and tool…