Marketing Program Manager

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient’s request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health. By joining Datavant today, you’re stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare. What We’re Looking For We are looking for a highly organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant. This role serves as a project manager for the L&I Marketing team while taking on additional responsibilities supporting digital communications, including HubSpot email deployments. It is responsible for helping the team operate complex marketing initiatives efficiently across campaigns, events, product launches, content initiatives, email programs, and cross-functional projects. The ideal candidate brings strong operational discipline, exceptional organization skills, hands-on familiarity with marketing projects automation, and a deep understanding of how modern B2B marketing teams execute work from planning through delivery. This role sits as a direct report to the VP Marketing and serves as a key operational partner across Marketing, Sales, Customer Success, Product Marketing, and external vendors. You will help drive timelines, manage workflows, coordinate stakeholders, build and deploy email communications in HubSpot, maintain systems and documentation, and ensure projects move forward clearly and efficiently. Success in this role requires someone who thrives in fast-moving environments, can balance strategic organization with hands-on execution, and enjoys bringing structure and clarity to complex initiatives. What You Will Do Project & Campaign Management: Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross-functional programs. Build and manage project timelines, dependencies, milestones, task assignments, and status reporting to ensure initiatives stay aligned to deadlines and business goals. Digital Communications & Email Deployment: Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications. Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; and ensure emails are accurate, on-brand, and delivered on time. Support basic reporting on email performance. Workflow & Process Management: Help improve operational workflows and team organization across the marketing function. Maintain project management systems, templates, documentation, and operational standards while identifying opportunities to improve efficiency and scalability. Cross-Functional Coordination: Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners. Facilitate communication, follow-ups, stakeholder alignment, approvals, and accountability across multiple concurrent initiatives. Marketing Operations Support: Assist with day-to-day operational and administrative support for the marketing organization, including reporting, documentation management, meeting preparation, task tracking, and internal communications. Documentation & Organization: Organize and maintain centralized project documentation, campaign assets, timelines, and operational resources across tools such as Asana, Hubspot, Airtable, and Google Drive to ensure teams have clear visibility into work and priorities. Execution & Delivery Support: Help drive projects from int…