Marketing Orchestration Manager

About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. Role summary We are looking for an individual-contributor Marketing Orchestration Manager to turn fragmented GTM signals, tools, and motions into a coordinated account engagement engine. This role sits in a hybrid cross-functional model and is responsible for aligning Marketing, SDRs, and Sales around the highest-value, in-market accounts and ensuring those accounts are engaged in a connected, measurable way across channels. This person serves as the orchestration leader for signal-based GTM execution. They connect buying intent, account prioritization, channel activation, and execution visibility so teams can focus effort where it matters most, reduce wasted activity, and improve pipeline efficiency. This role partners closely with Marketing Operations, Demand Generation, SDR leadership, Sales, analytics, and RevOps to create a more unified and controllable account-based execution model. Primary objectives Unified Account Prioritization Across GTM: Create a single, signal-driven view of the highest-value, in-market accounts so Marketing, SDRs, and Sales are aligned on where to focus and why Increased Pipeline Efficiency and Conversion: Improve pipeline performance by coordinating inbound and outbound activations around accounts with verified buying intent Visibility and Control of GTM Execution: Provide leadership with a control-tower view of how priority accounts are being engaged across channels, teams, and tools Maximized ROI on Data and MarTech Investments: Turn fragmented platforms and data sources into a unified orchestration engine that improves pipeline impact Key responsibilities Own the cross-functional model for identifying, tiering, and activating high-value, in-market accounts across Marketing, SDR, and Sales motions Translate intent signals, fit data, engagement behavior, and account priorities into clear activation rules and GTM action paths Build and maintain a unified view of target-account prioritization across signal sources and engagement systems Orchestrate coordinated activation across owned, paid, email, SDR, web, campaign, and conversational channels so teams are acting on the same account intelligence Partner with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy Define and improve the operating logic for when and how accounts move into prioritized plays, accelerated follow-up, or coordinated outbound and inbound motions Create leadership visibility into account engagement coverage, channel overlap, execution gaps, and signal-to-activation performance Develop dashboards, scorecards, or reporting frameworks that give stakeholders a control-tower view of GTM execution against priority accounts Identify duplication, inefficiency, and channel conflict in a…