Marketing Ops & Lifecycle (Salesforce)

About Trivelta Operators deserve more from their technology. More speed, more intelligence, and more control. Trivelta is on a mission to provide the AI-native software infrastructure powering the next generation of sportsbook and gaming companies. Our platform combines true native apps on both the App Store and Google Play, AI-powered personalization and risk management, and built-in social features that help operators create world-class product experiences. Today, Trivelta powers operators serving millions of users across global markets. As we continue our rapid growth, two things are essential to our success: our people and our culture. So far, we have built a global team working from our offices in Boston, Barcelona, Monterrey, and Indore, as well as remotely around the world, to help us achieve our mission. And we’re looking for more exceptional people. People who love building great products, redefining what is possible with AI, and turning complexity into elegant, scalable solutions. As Marketing Ops & Lifecycle Specialist , you will join a growing marketing team and work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running. The role This is a generalist operations role in the best sense. You will work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running: including Salesforce CRM configuration, attribution and dashboards, lead lifecycle workflows, reporting, and the broader marketing tech stack. You will not inherit a finished system. You will help build one. The role is suited to someone who is comfortable owning tooling, has a clear head for data and process, and wants genuine scope to shape how a marketing function operates from the ground up. Responsibilities Marketing Operations & CRM Management Own and manage our Salesforce CRM, including: Configuration and ongoing optimisation Data integrity and database management User access and system governance Design and implement scalable processes that support marketing and sales operations. Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility. Lead Lifecycle & Attribution Design and manage the lead lifecycle from first touch through sales handoff. Build and maintain marketing attribution models to measure channel and campaign performance. Define and enforce UTM frameworks and tracking standards across marketing channels. Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation. Reporting & Performance Measurement Build and maintain marketing dashboards and reporting frameworks. Produce weekly and monthly marketing performance reports for internal stakeholders. Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel. Ensure reporting structures provide clear visibility into pipeline development and marketing impact. Marketing Technology & Cross-Functional Collaboration Manage integrations across the marketing technology stack, including marketing automation and analytics tools. Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility. Support vendor relationships and ensure systems operate efficiently and reliably. Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality. Qualifications Bachelor’s degree in Marketing, Business, or a related field 3–5 years of experience in marketing operations, revenue operations, or CRM-focused roles Hands-on Salesforce experience; admin-level proficiency strongly preferred Strong understanding of marketing attribution, funnel reporting, and performance measurement Experience configuring marketing automation platforms and campaign workflows Analytical, detail-oriented, and comfortable working with complex datasets Experience in a B2B environment required; SaaS or technology se…