Marketing Operations Manager

We seek to move the world forward through innovative thinking. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work ® , Woolpert embraces progress and innovation to create limitless opportunities for career growth. JOB SUMMARY : The Marketing Operations Manager is responsible for leading the systems, processes, and cross-functional coordination that enable Marketing to operate as a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions. This position partners across Marketing, Sales, and business functions to drive operational efficiency, improve visibility into performance, and ensure alignment across campaigns and initiatives. The manager serves as a central connector across teams, enabling better planning, execution, and delivery of marketing outcomes. We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located. JOB DUTIES: Marketing Operations & Technology Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes Measurement & Performance Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness Define and standardize key marketing KPIs and reporting frameworks Support attribution and pipeline visibility efforts in partnership with Sales and Finance Provide insights and recommendations to improve marketing effectiveness and return on investment Program Management – Brand Integration (Acquisitions) Lead project management for brand integration of acquired companies Coordinate cross-functional teams across Marketing, S ales acquired brands , and business units Track deliverables, timelines, and dependencies across integration initiatives Ensure consistent execution of brand transitions, including messaging, website updates, and communications Cross-Functional Enablement Serve as a central connector across marketing functions to drive alignment and execution Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives Enable improved planning, coordination, and communication across the marketing organization TRAVEL REQUIREMENTS: Must be able to travel up to 10% of the time for business purposes. REQUIRED EDUCATION: Bachelor’s degree in Marketing, Business, Communications, or a related field REQUIRED EXPERIENCE: 8+ years of experience in marketing operations, program management, or related roles Experience managing Hubspot marketing technology platform s (e.g., marketing automation, CRM systems) Experience in reporting, analytics, and performance measurement Experience coordinating cross-functional projects or programs REQUIRED KNOWLEDGE, SKILLS & ABILITIES: Strong understanding of marketing operations, systems, and processes Experience with marketing automation platforms and CRM tools Strong analytical skills and ability to interpret performance data Proven project and program management capabilities Ability to manage multiple projects and stakeholders simultaneously Strong communication and cross-functional collaboration skills Ability to drive alignment and execution in a matrixed environment PREFERRED EXPERIENCE: Experience supporting marketing organizations in a profes…