Marketing Operations Manager

Reports To: Head of Marketing **This role requires a hybrid onsite presence in Durham, NC** Target Base Salary: $95 – 110k plus incentives (based on experience) **Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.** **About** **** **IONNA** IONNA is revolutionizing EV charging by delivering the most reliable, driver-centric, and technologically advanced network in North America. Founded by eight of the world’s largest automakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—IONNA is dedicated to providing EV drivers with the coverage they need, the reliability they deserve, and the amenities they crave # Job Summary: We are seeking a data-driven Marketing Operations Manager to own marketing performance, analytics, and vendor accountability across all paid and owned channels. This role ensures that marketing spend is efficiently converted into customer acquisition and charging sessions by defining measurement frameworks, managing attribution, and holding partners accountable for results. The mission is to deliver clear, accurate performance insight and continuously improve marketing efficiency. # Key Responsibilities: - Own end-to-end marketing performance tracking across all channels. - Define and maintain attribution models that connect marketing activity to charging sessions and utilization. - Manage performance reporting (daily, weekly, monthly) tied to CAC, conversion, and utilization metrics. - Oversee vendors, ensuring accountability to performance benchmarks and budget targets. - Manage marketing budget pacing, forecasting, and allocation efficiency. - Partner with Head of Growth to align marketing performance with network outcomes. - Build dashboards, analytics frameworks, and reporting processes for leadership visibility. # Key Performance Indicators (KPIs): - Blended Customer Acquisition Cost (CAC) - Channel-level CAC - Conversion rates across channels - Return on Ad Spend (ROAS) - Marketing spend efficiency (percentage of spend hitting targets) # Required Qualifications: - Bachelor’s degree in Marketing, Business, Analytics, or related field. - A minimum of 5 years’ experience in marketing operations, analytics, or performance marketing. - Demonstrable experience with attribution, analytics platforms, and reporting tools. - Experience managing agencies or performance vendors. - Highly analytical with strong problem-solving skills. **What We Offer**: - Competitive salary commensurate with experience - Comprehensive benefits package including health, dental, and vision insurance - 401(k) matching program - Professional development opportunities - Collaborative and innovative work environment **Why IONNA?** - Be part of a pioneering venture backed by the world's leading automakers. - Work with state-of-the-art technology that's reshaping the automotive industry. - Contribute directly to a sustainable future powered by renewable energy. - Thrive in a dynamic, fast-paced environment where your ideas can make a real difference. - Unparalleled opportunities for professional growth and visibility in a rapidly expanding field. Join the Charge This isn't just a job – it's your chance to be a driving force in the EV revolution, with unparalleled exposure to industry leaders and decision-makers. Based in Durham, NC, with a hybrid work model, you'll have the flexibility to innovate and the resources to succeed. **Are you ready to electrify your career, gain exceptional visibility, and leave your mark on the future of transportation?** IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limi…