Marketing Operations Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About Us Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites. About the Role We're looking for a Marketing Operations Manager on our Marketing Operations team to own lead management and revenue handoff — the routing logic and BDR tooling workflows leads and contacts move through, and the rules that determine how and when marketing hands them to sales. This role owns the scoring and routing logic that runs on our core marketing and sales platforms, plus a set of adjacent lifecycle processes — MQL definitions, SLA design, lead source governance, ABM list management, and partner-sourced lead triage. You'll partner with our Sr. Marketing Operations & Technology Manager, who owns core platform administration, and with Sales/BDR leadership on the day-to-day handoff relationship. This is a full-time, fully remote position based in Costa Rica, with working hours aligned to the Central Time zone to support close, real-time collaboration with our Oakland, CA-based team and US sales organization. Technologies You’ll Use Marketo, LeanData, Salesforce, Outreach, Nooks, Clay, etc. What You’ll Do Scoring & Routing Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost data to keep it predictive rather than stale Own lead routing logic and governance in LeanData — match rules, ownership logic, and routing paths — in partnership with the Sr. Marketing Operations & Technology Manager on platform administration Own MQL definitions and the marketing-to-sales handoff process, including SLA design and ongoing SLA monitoring Lifecycle & Handoff Processes Own lead/contact lifecycle status management and lead source governance Own inbound and partner-sourced lead triage/routing processes Manage ABM account list and signal strategy in partnership with enterprise sales stakeholders Optimize BDR tooling workflows across Outreach, Nooks, and Clay — sequence/cadence logic, data flow between tools, and adoption — within the platform and vendor decisions set by Systems and leadership Set and enforce SFDC data entry standards for sales-owned fields relevant to lead/contact records, in partnership with Sales leadership Run a regular Sales & MOps alignment cadence with sales/BDR leadership to review routing and handoff health Skills We’re Looking For 4–6 years of experience in marketing operations, revenue operations, or lifecycle roles…