Marketing Operations Manager

**WHO WE ARE** Come join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story. **THE OPPORTUNITY** As a Marketing Operations Manager, you'll play a key role in executing and optimizing the systems that power Cyera's marketing engine. You'll partner closely with Marketing, Revenue Operations, Sales, and cross-functional stakeholders to build and support campaigns, maintain data integrity, and improve the processes that drive pipeline growth. This is a hands-on role for someone who enjoys building in Marketo, solving operational challenges, and finding opportunities to automate manual processes. You'll own the execution of marketing programs while helping improve the scalability, efficiency, and effectiveness of our marketing operations. **RESPONSIBILITIES:** **Marketing Automation & Campaign Operations** - Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns. - Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic. - Clone and customize recurring campaign programs while maintaining consistency and operational standards. - Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing. - Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health. - Maintain Marketo program organization, naming conventions, folder structure, and operational documentation. **Database & Lead Management** - Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data. - Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution. - Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies. - Support database hygiene initiatives including deduplication, normalization, and data quality improvements. - Assist in maintaining lead scoring, lifecycle, and routing programs while identifying opportunities for ongoing optimization. **Marketing Systems Administration** - Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration. - Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch. - Troubleshoot Marketo-Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies. - Assist with user support, troubleshooting, and day-to-day marketing operations requests. - Partner with the Marketing Operations team on platform enhancements, governance, and operational best practices. **Reporting, Process Improvement & Automation** - Support campaign performance reporting and operational analytics. - Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies. - Document processes, playbooks, and campaign standards to improve consistency across the Marketing organization. - Evaluate and leverage AI-powered tools and automation opportunities to improve campaign execution, reporting, and team productivity. - Stay current on marketing operations best practices, emerging technologies, and platform capabilities. **QUALIFICATIONS:** **Required** - 3–5+ years of experience in Marketing…