Marketing Operations Leader (Director - 8 month Contract)

BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built — and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers. About the role We're looking for a senior leader to be the operational engine of a creative-heavy marketing organization. You'll own how work gets prioritized, how it moves through the team, and how cross-functional partners stay aligned – turning a high volume of creative and campaign work into a smooth, predictable, well-resourced operation. This is a senior role for someone who has spent 12 years or more orchestrating the operations of a marketing or creative function. Your superpower is making the whole system run: setting priorities, designing process, coordinating across teams, and stewarding the budget. You'll also be expected to modernize how the team works – including responsibly integrating AI into creative and campaign execution to improve speed and quality without compromising craft. In this role, you'll: - Roadmap & prioritize: Own intake and prioritization across the marketing and creative team, aligning work with campaign calendars and business goals, and help make the trade-off calls when capacity is tight. - Own systems & tooling: Design and continuously improve how work moves from brief to delivery, own the workflow tooling and playbooks, and integrate AI into the team's workflows responsibly – accelerating production without eroding craft or brand consistency. - Run campaign operations: Maintain a real-time view of what's in flight, what's at risk, and what's coming, so leadership can make informed decisions; and step in to project-manage our biggest integrated campaigns as required. - Manage resources & forecast: Own and forecast the creative and production budgets, plus the team's resourcing and capacity, and manage freelance and creative vendor networks. - Turn insight into action: Own operational insight for the function – throughput, cycle time, capacity, on-time / on-budget delivery – and partner with growth/data to connect creative work to performance (they own the stack; you steer and interpret). - Lead the team: Mentor and support a team of producers and project managers, while fostering a collaborative, sustainable culture. Skills you'll bring: - Experience: 12+ years in marketing operations, creative ops, or a similar orchestration role within a creative-heavy, high-growth organization. - Operations & campaign track record: Proven success running prioritization, process, and end-to-end campaign operations for a high-volume team, with measurable improvements to how work gets done. - Financial & vendor management: Owning and optimizing budgets and resourcing across concurrent projects, plus sourcing and managing freelance and creative vendor networks. - Tooling & AI fluency: Deep fluency in PM/workflow tools (Asana / Monday / Jira, Airtable, Google Workspace) and creative tools (Figma), plus leadership-level judgment on where AI adds value vs. risk and how to govern it. - Creative partnership: Enough creative and production fluency to earn the trust of designers, producers, and creative leadership. - Leadership temperament: A systems mindset with a bias toward simplification, a maker / owner attitude, strong judgment, clear communication, and comfort navigating ambiguity in a fast-paced environment. Nice to have experience - Running creative or content production (as a producer, EP, or studi…