Marketing Manager

Leadedly is redefining how businesses generate customers. We are an AI-powered lead generation platform that delivers high-quality sales opportunities across dozens of industries including insurance, legal, healthcare, home services, financial services, SaaS, education, real estate, automotive, and more. Our mission is simple: Help businesses grow by delivering qualified prospects while continuously improving lead quality through data, automation, artificial intelligence, and performance marketing. We're growing rapidly and looking for an experienced Marketing Director to help scale Leadedly into one of the most recognized lead generation brands in the industry. Position Overview As Marketing Director, you'll own the entire marketing strategy for Leadedly. You'll be responsible for building demand, increasing qualified leads, strengthening our brand, expanding our digital presence, improving customer acquisition costs, and helping establish Leadedly as the authority in AI-powered lead generation. This is both a strategic and hands-on leadership role. We're looking for someone who loves data, experimentation, growth marketing, and building scalable acquisition systems. If you're obsessed with conversion optimization, SEO, paid advertising, marketing automation, AI, and measurable growth—we want to talk. Responsibilities Growth Marketing Develop and execute Leadedly's overall marketing strategy Scale inbound lead generation across multiple industries Build predictable customer acquisition channels Increase marketing qualified leads (MQLs) Improve conversion rates throughout the customer journey Optimize cost per acquisition (CPA) Improve customer lifetime value (LTV) Digital Marketing Manage and optimize: Google Ads Meta Ads LinkedIn Ads YouTube Advertising Microsoft Ads Reddit Advertising Display Advertising Retargeting campaigns Native advertising Affiliate marketing Partner marketing SEO & Content Marketing Lead our organic growth initiatives including: Topic authority strategies Pillar content development Long-form SEO content AI search optimization Local SEO Technical SEO Internal linking strategies Backlink acquisition campaigns Content distribution Digital PR Demand Generation Develop campaigns focused on: Lead generation Webinar marketing Email marketing Marketing automation Customer nurture campaigns Product launches Funnel optimization Account-based marketing (ABM) Conversion optimization Brand Marketing Build Leadedly into a trusted industry brand through: Thought leadership Public relations Social media strategy Podcast opportunities Industry partnerships Video marketing Influencer collaborations Speaking opportunities Analytics & Reporting Own marketing performance metrics including: CAC ROAS CTR Conversion Rate CPL Customer Acquisition Cost MQL to SQL Conversion Revenue Attribution Pipeline Growth Marketing ROI Organic Traffic Keyword Rankings Create executive dashboards and regularly report marketing performance to leadership. Team Leadership Build and mentor the marketing team Manage internal specialists and agencies Hire freelancers and contractors when needed Establish marketing processes and workflows Create quarterly marketing roadmaps Manage marketing budgets Coordinate cross-functional initiatives with sales, product, and customer success Required Qualifications 7+ years of digital marketing experience 3+ years leading marketing teams Experience with B2B SaaS, MarTech, AdTech, or lead generation companies Proven experience scaling customer acquisition Strong background in performance marketing Experience managing six-figure advertising budgets Deep understanding of SEO Strong analytical and reporting skills Experience with marketing automation platforms Excellent communication and leadership skills Preferred Qualifications Experience with: AI marketing tools Marketing automation CRM platforms HubSpot Salesforce Google Analytics 4 Google Tag Manager Looker Studio Ahrefs SEMrush WordPress Landing page optimi…