Marketing Manager

**Build the operating system home service businesses use to grow.** Sales Engine helps HVAC, plumbing, roofing, landscaping, and other home service companies replace guesswork marketing with a revenue-goal-driven system: the Results First Method®. We don't run campaigns and hope. We build the math, set the targets, and operate the system that makes growth predictable for our clients. We're hiring Marketing Engineers — the people who sit at the center of that work for each client we serve. ### **What is a Marketing Engineer?** A Marketing Engineer is the quarterback of a home service business's growth. Not a campaign manager. Not a project manager. Not a customer service rep. A growth operator who can read a client's numbers, diagnose what's actually limiting growth, and guide the owner through the decisions that move revenue forward. **In a typical month you'll:** - Lead the monthly strategy conversation with the business owner — walking them through what's working, what's not, and what to do next - Record concise Loom updates that explain performance without drowning the client in dashboards - Translate the Results First plan — revenue goal, lead goal, target Customer Acquisition Cost, monthly marketing budget — into clear recommendations - Coordinate internal specialists running Google Ads, Meta Ads, SEO, and website work - Diagnose where the real bottleneck lives when results lag: traffic, lead quality, the sales process, attribution, capacity, close rate, or owner expectations - Hold the line on what matters and keep the client confident, calm, and aligned **You're not servicing a client. You're guiding one.** ### **What predicts success in this role** The strongest Marketing Engineers share a specific profile: - **Organized and disciplined.** You manage a portfolio of clients without dropping balls, and you decide what's important rather than reacting to whoever emails loudest. - **Emotionally intelligent.** You can read when an owner needs reassurance, when they need a push, and when they need a difficult truth. - **Analytical and commercially minded.** ACoS, cost per lead, cost per customer, close rate, won revenue, Customer Acquisition Cost vs. allowable Customer Acquisition Cost — you think in these terms naturally and translate them into plain language for a non-marketer. - **Marketing-fluent.** You understand Google Ads, Meta Ads, local and organic SEO, websites, tracking, and attribution well enough to diagnose issues — even when you're not executing every channel yourself. - **Calm under owner pressure.** Home service owners are sharp, direct, and busy. You can hold a strategy conversation with someone running a multi-million-dollar company and have them leave feeling guided. ### **What we look for on paper** - 5–10 years of digital marketing experience, ideally with multi-client or agency exposure - Working knowledge of Google Ads and Meta Ads (you don't need to be a media buyer, but you need to be able to read a campaign) - Familiarity with CRMs and sales pipelines (GoHighLevel experience is a strong plus) - Comfort with spreadsheets and unit-economics thinking — revenue goals, close rates, Customer Acquisition Cost, cost per lead - Experience speaking directly with business owners, not just marketing managers - Sales experience is a plus, not a requirement ### **Why Sales Engine** - **A proprietary methodology to stand behind.** You'll operate the Results First Method® — a registered, unit-economics-anchored system that gives you something real to teach clients, not generic agency advice. - **An engaged founder and real coaching.** Direct access, fast feedback, and the chance to build alongside someone who cares about your growth. - **Compensation.** Starting salary $75K with swift growth tied to performance. Group health benefits with Sales Engine covering 80% of premiums and 100% of vision and dental. - **Time off.** 3 weeks paid vacation plus paid sick leave. - **Remote, with structure.** Work from home wit…