Marketing Manager

Lease-Up Marketing Manager Position Summary The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives. Key Responsibilities Property Branding & Lease-Up Marketing - Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity. - Conduct market research, competitive analysis, and demographic studies toidentifyunique market opportunities. - Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization. - Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials. - Coordinate grand opening events, broker outreach programs, resident events, and community partnerships. - Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals. - Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines. Corporate Branding & Marketing - Maintain and strengthen the company's overall brand identity across all internal and external communications. - Develop and manage corporate brand standards, messaging, and visual consistency. - Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles. - Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases. - Support employer branding initiatives to enhance company visibility and attract top talent. - Collaborate with leadership to promote company achievements, milestones, awards, and community involvement. Social Media & Content Management - Develop and manage social media strategies for both corporate and property-level accounts. - Create andmaintainmonthly social media content calendars. - Produce, schedule, and publish engaging content across social media platforms. - Coordinate photography, videography, and creative content to support marketing campaigns. - Monitor engagement, audience growth, and performance metrics tooptimizecontent strategy. - Ensure consistent brand messaging across all digital channels. Website Management & Digital Marketing - Maintain and update the company website to ensureaccurate, engaging, and current content. - Manage property websites throughout development, lease-up, and stabilization phases. - Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements. - Oversee online listings, directory management, and reputation management efforts. - Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing. - Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness. Creative & Vendor Management - Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets. - Manage relationships with agencies, designers, printers, photographers, and marketing vendors. - Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment. - Oversee production schedules and project timelines for all creative initiatives. Project Management & Reporting - Manage multiple marketing projects simultaneously across property and corporate initiatives. - Develop marketing budgets andmonitorexpenditures t…