Marketing Manager Law Firm

**★** **PLEASE SUBMIT YOUR CV IN ENGLISH ★** **Marketing Manager** **Location: Remote — Colombia** **Employment Type: Full-Time** **Industry: Legal Services** **Compensation: $1,300 – $1,700 USD/month** **Schedule: U.S. Eastern Time (EST)** * * * **About the Role** We are seeking a strategic, hands-on, and execution-focused Marketing Manager to lead and execute marketing initiatives for a growing U.S.-based Personal Injury law firm. This role is responsible for driving qualified lead generation, increasing client acquisition, and strengthening the firm's digital presence through well-executed marketing campaigns. You'll work closely with leadership to develop marketing strategies, oversee campaign execution, analyze performance, and continuously optimize results. We're looking for a marketer who enjoys both strategy and execution. This is not a role for someone whose experience is limited to social media posting, video production, or coordinating agencies. The ideal candidate is comfortable taking ownership, making data-driven decisions, managing external marketing partners, and delivering measurable business results. If you're passionate about growth marketing and want to make a direct impact in a fast-paced legal environment, we'd love to hear from you. * * * **Why You'll Love This Role** - Play a key role in the growth of an expanding U.S. Personal Injury law firm. - Own marketing initiatives with direct visibility from leadership. - Work in a collaborative, fast-paced, and fully remote environment. - Help shape client acquisition strategies that drive measurable business growth. - Enjoy long-term career growth with increasing ownership and responsibility**.** * * * **What You'll Do** **Marketing Strategy & Lead Generation** - Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives. - Plan and coordinate campaigns across multiple digital channels. - Monitor campaign performance and continuously identify opportunities for improvement. - Manage campaign priorities, timelines, and marketing calendars. * * * **Paid Media & Performance Marketing** - Manage and optimize paid advertising campaigns across Meta and Google Ads. - Monitor budgets, campaign performance, and lead generation metrics. - Analyze results and recommend improvements that maximize marketing performance and return on investment. - Ensure campaigns are launched accurately and aligned with business objectives. * * * **Email Marketing & Client Engagement** - Execute email marketing campaigns that support lead nurturing and client engagement. - Maintain organized CRM data to improve communication and marketing effectiveness. - Support marketing automation initiatives that strengthen the client journey. - Improve engagement through targeted communication strategies. * * * **Content & Brand Marketing** - Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media. - Write clear, compelling marketing copy aligned with the firm's brand and business objectives. - Ensure consistency across all marketing materials and messaging. - Support initiatives that strengthen the firm's online presence and reputation. * * * **Vendor Management & Reporting** - Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations. - Monitor marketing performance and prepare reports with actionable recommendations. - Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness. - Recommend process improvements that increase operational efficiency and marketing results. * * * **What We're Looking For** **Required Qualifications** - Minimum 3+ years of hands-on experience in Marketing or Marketing Management. - Proven experience developing and executing marketing strategies, not solely content creation or social media management. - Experience managing digital marketing campaigns across…