Marketing Manager, International Growth (12-month Contract)

Please note: This is a 12-month contract Location: London, UK (Hybrid position, in office 2 days per week) With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. The Position We're looking for a growth marketer who's restless, someone who runs projects at scale by obsessively removing the manual steps holding them back, and who reaches for AI the same way others reach for a spreadsheet. This is a systems-first marketing role. You'll own process optimisation and growth systems for the International Marketing team, identifying where work is manual, repetitive, or slow, and building the automations and AI-powered workflows to fix it. You'll work closely with engineering to scope and ship tooling that makes the whole team more effective. You'll also run a portfolio of growth campaigns, so you need to be both a builder and an executor. But your defining contribution will be making the team faster and smarter, not just delivering your own output. You'll be the connective tissue between channel owners, market owners, and engineering, the person who figures out how to do more with less. If you've ever built a workflow just because something was annoying you, that's exactly the mentality we're hiring for. What You’ll Do Identify and map the international marketing team's growth workflows end-to-end; identify manual steps that are candidates for automation, AI-assisted tooling, or smarter process design. Scope and build AI-powered marketing workflows in partnership with engineering: briefing tools, content generation pipelines, performance monitoring bots, and more. Write clear specs that translate marketing requirements into engineering stories: you don't need to code, but you need to think in systems and communicate technical requirements clearly. Prototype, test, and iterate on new tooling before handing it off or scaling it across the team. Educate and enable the team on new tools and workflows: run training sessions, write documentation, build internal champions. Own a portfolio of growth campaigns end-to-end across multiple international markets: brief, execute, measure, iterate, scale. Identify new growth opportunities: new channels, audience segments, mechanics that go beyond the existing playbook. That includes upper-funnel channels like connected TV and out-of-home where the right moment calls for it, and knowing how to build the case and a plan for them. Be the connective tissue between market owners, channel owners, and engineering; keep cross-functional work moving. What Makes You a Strong Fit You've run growth projects end-to-end: identified an opportunity, built the business case, and driven it to an outcome, ideally across multiple markets or functions. You think in systems: your first instinct when something is repetitive is to design a way to never do it manually again. You've built something real with AI: an automated agent, a prompt system, or a custom integration that solved a real problem at work, not just experimented with chatbots. You can work with engineers: you've collaborated with technical teams to build something, whether that's a data pipeline, an automated workflow, or a custom integration. You can write a clear brief, a concise spec, and a stakeholder update, and know which one the situation calls for. You have working knowledge across the growth marketing stack: paid, organic, CRM, content, and social. You do…