Marketing Manager, Form Now

About Formlabs: Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us. About Form Now Form Now is a startup within Formlabs, backed by a small, fast-moving team of about 20 people. As the Marketing Manager for this business, you'll be a team of one. We're looking for a generalist who can go deep on data and go wide across channels, someone who wants the highest-leverage marketing seat at a company this size, with a massive opportunity to grow this product. Your Impact: We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with Form Now Leadership to connect what the product can do with how we message and sell it to new customers. Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one. What You’ll Do: Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis About You: 2-10 years of B2B marketing or growth experience; slope and grit matter more than years A track record of taking on projects solo, from concept through execution, and knowing how you measured success Comfortable being customer-facing when the job calls for it Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard Have run or set up events independently Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails Use AI tools fluently in your daily work, held to the same quality bar as your own Bonus Skills: B2B experience specifically Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.) Comfortable with copywriting and customer marketing, even if it's not your primary strength You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design. Our Benefits & Perks: Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medic…