Marketing Manager

Educational Alliance brings together and partners with diverse communities in Lower Manhattan, offering individuals and families high-quality, multi-generational programs and services that enhance their well-being and socioeconomic opportunities. We are a place where everyone is welcome and where progress is powered one relationship at a time. We are proud of our legacy as a Jewish organization, and we provide high-quality, transformational services and programs to all New Yorkers through our network of community centers on Manhattan’s Lower East Side and East Village. As we have for 130 years, we offer best-in-class programming–now across 15 sites—focusing on a mix of education, health and wellness, arts and culture, and civic engagement. Manny Cantor Center (MCC) is one of New York City’s original settlement houses. EA was founded in 1889 to offer educational, social, and cultural services to Jewish immigrants arriving to the Lower East Side. Today, EA partners with diverse communities throughout Lower Manhattan. Across our network of community centers, we empower people of all backgrounds to flourish, recognizing the intrinsic value within each individual and the importance of building community. We are seeking a creative, mission-driven Marketing Manager to elevate brand awareness and promote our programs through compelling storytelling, communications, and design. This is a highly collaborative, hands-on role for someone who is excited to create and manage content across a wide range of programs and for a variety of different audiences. The Marketing Manager will play a key role in shaping MCC's brand identity across a varity of digital and print channels-through thoughtful messaging, strong visuals, compelling newsletters and audience-centered campaigns. The ideal candidate is both creative and data-informed. Enjoys developing engaging content and using performance insights to continuously improve their work. This person will be comfortable taking ownership of projects from start to finish while collaborating effectively in a fast-paced, high-volume environment. **Please note that applications will not be considered unless they include a cover letter.****** **RESPONSIBILITIES** **Content and Communications** - Create and execute engaging multi-channel marketing campaigns across a range of platforms including social media, web, email, and print to promote MCC’s programs, including early childhood, fitness, art classes, older adult programming, etc. - Draft and edit engaging marketing content for promotional materials (such as newsletters, emails, website copy, social media, brochures) that reflect MCC’s mission and resonate with its audiences - Manage and maintain a consistent brand voice and digital identity across all MCC platforms Update and manage website content (WordPress) including program and event pages - Work with Educational Alliance’s graphic designer to develop visual assets for MCC, such as flyers, social graphics, and email templates, supporting the creation of design materials as needed - Track and analyze campaign performance (engagement, conversions, reach) and use insights to optimize content, improve targeting, and inform future campaigns - Use audience insights and performance data to recommend improvements to messaging, content strategy, and campaign approach - Partner with MCC leadership and EA’s Director of Communications to help refine marketing strategies based on program goals, campaign performance, and organizational priorities - Cultivate excellent relationships with community partners, external stakeholders, and fellow MCC staff to ensure successful execution of marketing campaigns for MCC programs and events - Support Educational Alliance’s Director of Communications on broader communications efforts to increase press coverage and public awareness of MCC **Project Management and Coordination** - Coordinate production of MCC print and digital collateral, working with external vendors as need…