Marketing Lead

**Marketing Lead for Home Care Agency in New Jersey** Job Title: Marketing Lead Location: Westfield, Union County NJ Company: Autris Healthcare Reports To: Executive Director/Administration **ABOUT US:** Autris Healthcare is a growing provider of home care services, dedicated to enhancing the quality of life for our clients. We are committed to delivering compassionate, personalized care and support to individuals, whether at home or in other care settings. As we continue to expand, we are currently seeking a highly organized and motivated Marketing Lead to join our team and help us achieve our mission. **JOB SUMMARY:** Responsible for managing all aspects of the organizations marketing and sales, including overseeing the members of the marketing/sales team, establishing and maintaining positive relationships with clients and referral sources, responding to customer requests and concerns, and guiding the team to ensure marketing objectives align with business goals. You will also serve as the main point of contact between the advertising team and other departments. **ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:** 1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives. 2. Ensuring compliance with laws on anti-kickback, marketing practices, and patient solicitation. As the primary decision-maker, they guide strategic marketing initiatives and ensure alignment with business goals. They also maintain ethical standards and encourage innovation within the team. 3. Oversee the progress of the advertising team in relation to SEO, Google Ads, and Meta Ads. 4. Assists the Executive Director/Administrator in establishing organization volume projections in the monthly/annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations. 5. Continuously conducts market assessments to ensure that paid advertising budgets are properly allocated to target the right audience, meet KPIs and metrics to optimize ads, bids, and audience targeting. 6. Employs marketing and promotional initiatives to achieve budgetary volume projections. Analyze performance data from SEO, Google Ads, Meta Ads, and content efforts. 7. Track and evaluate the advertising team's performance in ads, SEO, and paid campaigns, adjusting strategies as necessary. Prepare quarterly reports to evaluate the success of paid advertising campaigns. 8. Builds and monitors community, customer, payer and patient perceptions of Autris Healthcare as a high-quality provider of services. 9. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. creation of a monthly content calendar ensuring consistency across platforms and campaigns. 10. Lead market research efforts to gather insights into competitors' advertising strategies and customer preferences. 11. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. 12. Oversee community engagement activities and potential partnerships to boost marketing efforts. 13. Monitors and reports cost-effectiveness of marketing efforts. Provide direction to the team on outreach strategies that can complement SEO and paid ad efforts. The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description. **POSITION QUALIFICATIONS:** 1. Bachelor's degree in Marketing, Business Administration, or related field; Masters degree preferred. 2. At least three (3) years experiences in health care marketing management, preferably in home care operations. At least one year experience in sales preferred. 3. Demonstrated ability to supervise and direct professional and…