Marketing & Growth Operations Manager

ABOUT FLOAT Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/ and top-rated startups in 2025 https://www.linkedin.com/posts/floatfinancial_were-proud-to-share-that-float-has-been-activity-7387093684720300032-2DDz/, 2024 https://www.linkedin.com/pulse/linkedin-top-startups-2024-15-canadian-companies-rise-linkedin-news-llihe/ and 2023 https://lnkd.in/TSU23CA, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple. At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success. OUR PRODUCT Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C https://floatfinancial.com/press/float-financial-raises-cad-85-million-series-c, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank. Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada. AI USE IN OUR HIRING PROCESS We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team. ABOUT THE ROLE We're looking for a Marketing & Growth Operations Manager to build on the early foundations of our marketing operations function. You'll partner with our Head of Growth Marketing, our Growth PM, and the broader RevOps org to enable pipeline generation and revenue growth. To do this, you will own the evolution of marketing attribution, lead-scoring and nurture processes, and close the gap between our self-serve and sales-managed motions. Your first project: audit the marketing and self-serve funnels end-to-end to understand what's measured, what's broken, and where the gaps are. Once that diagnostic picture is clear, you'll move into solutioning — measurement, attribution, and forecasting. WHAT YOU'LL BE RESPONSIBLE FOR - Own and manage marketing attribution, building the systems needed to see where marketing spend is winning, losing, and where to invest next. - Build and ship a product-qualified-lead (PQL) scoring model that hands self-serve users to Sales with a process Sales can act on - Identify and close root causes of funnel leakage across the self-serve and inbound marketing motions — with before/after evidence, not just a diagnosis. - Move cost/efficiency metrics — CAC, CAC payback, cost-per-lead, cost-per-qualified-opportunity — through real experiments and interventions you run yourself. - Own the on-ramps and off-ramps between the…