Marketing Executive

## **Marketing Executive (Fintech Industry) – Bulgaria** ### **Introduction** **The Headhunter Karriera LLC**, on behalf of its client, a fast-growing international **fintech company**, is seeking a dynamic and results-driven **Marketing Executive** to join their team in Bulgaria. This role is key in strengthening the company's brand presence, positioning it as a customer-centric organization with a strong human touch, and driving measurable business growth through strategic marketing initiatives. ## **Role Purpose** The Marketing Executive will play a critical role in planning, executing, and optimizing integrated marketing strategies to achieve ambitious sales and growth targets, while enhancing brand visibility and customer engagement. ## **Key Responsibilities** ### **Strategic & Commercial Contribution** - Contribute to achieving and exceeding sales targets in collaboration with the commercial team - Co-own revenue growth together with the Chief Commercial Officer (CCO) - Drive customer acquisition, retention, and portfolio growth of high-performing clients ### **Marketing Strategy & Execution** - Work closely with the Group Marketing Officer to translate strategic vision into actionable marketing campaigns - Develop and execute comprehensive marketing plans for the Bulgarian market aligned with HQ guidelines - Lead and manage both **ATL (Above-the-Line)** and **BTL (Below-the-Line)** campaigns, including performance tracking and reporting - Plan and execute digital and offline marketing activities across product lines and sales channels ### **Branding & PR** - Strengthen brand positioning with a focus on a human touch customer experience - Manage PR activities and media relations, especially on socially relevant topics and industry trends ### **Market Intelligence** - Conduct market research and competitor analysis (pricing, products, campaigns) - Identify strengths, weaknesses, and new opportunities within the Bulgarian market ### **Collaboration & Stakeholder Management** - Collaborate closely with the CCO, Group Marketing, and local marketing teams across operating countries - Manage relationships with marketing agencies, external partners, and vendors - Align marketing initiatives with internal stakeholders and business priorities ### **Planning, Reporting & Operations** - Ensure proper documentation and communication of marketing plans (roadmaps, budgets, calendars, reports) - Monitor campaign performance and provide regular insights and recommendations - Support prioritization of marketing projects based on business needs - Meet deadlines and adapt priorities in a fast-paced environment ### **Compliance & Professional Standards** - Ensure all activities comply with company policies, procedures, and regulatory requirements - Maintain strict confidentiality and professionalism - Follow company mission, vision, and internal standards