Marketing Engagement Associate

At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us! Reports to: Sr. Marketing Manager Position Summary This role will assist the Marketing Team to help set strategic direction and provide tactical support. Tactical support will include execution and administration of the conference and tradeshow strategy, management of marketing literature and collateral used by the Marketing, Medical Affairs and Sales Teams, and the management and optimization of the Marketing budget. The role supports close coordination between the Marketing, Medical Affairs, and Sales Departments. This position is designed to support the candidate’s future promotion into a Product Management or Program Management role. Compensation & Benefits Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k) Competitive base salary with performance-based bonus opportunity Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance Generous paid time off, paid holidays, and parental leave Fitness and tuition reimbursement programs Essential Duties & Responsibilities Facilitate Marketing tradeshow strategy development with the full Marketing Team, Medical Affairs, and the Channel/Corporate/eCommerce Team to drive cross-portfolio and cross-functional collaboration for impactful presence, by: Researching opportunities (audience, marketing & sales capabilities, costs) Composing an annual budget and calendar proposal Sharing the proposal with Product Managers & Medical Affairs to develop Pegasus annual strategy and tactical execution plan Identifying budget efficiencies across shows Working with the Digital Marketing Manager and Marketing Programs Manager to identify metrics-driven start/stop/continue opportunities YOY Lead execution of the Marketing-sponsored conference and tradeshow tactical plan, by: Managing the budget to cover: booking; booth placement, furnishing, build and teardown; in-booth activities; promotional items and giveaways; apparel Managing all logistics, inclusive of: booking, booth placement and design, booth construction/teardown/storage; lead retrieval capabilities; ordering, shipping, and set up of apparel, collateral, promotional items and giveaways Managing vendor relationships with all conferences/tradeshows as well as all conference/tradeshow fulfillment vendors Facilitating the design of in-booth activities with the fuller Marketing Team Facilitating the preparation of sales and professional veterinary service colleagues for tradeshow activities, inclusive of organizing pre-show orientation slides with Product Managers Attending events on-site attendance (incl. VMX, WVC, others as needed) Serving as conference/tradeshow and vendor Point of Contact for all marketing-sponsored tradeshows Working with the Digital Marketing Manager and Marketing Programs Manager to activate post-show lead follow-up Manage and maintain the calendar of external Marketing and Sales (Corporate, Distributor, eCommerce, Field, Inside) events and promotions by: Collaborating with Marketing and Sales during the annual operations planning period to stand up next fiscal year’s calendar Including all events, i.e. tradeshows, geographical customer meetings (e.g. local VMAs, equine meetings, regional distributor sales meetings, etc.), national distributor partner meetings, and key opinion leader summits Including all product promotions and sponsored events and promotions Updating the calendar with specifics as they are determined, including: event/promotion type; logistics Managing the provision of promotional assets and collateral, ad placement, etc. Manage and track the advertising and promotion ex…