Marketing Director

## Description Marketing Director Brokers Alliance is seeking a Marketing Director to lead the Marketing and Project Support team. The ideal candidate will enjoy a high-activity office culture and a motivating atmosphere with opportunities for professional growth. About Brokers Alliance: Brokers Alliance is a leading insurance brokerage company providing nationwide brokerage services, including life insurance and annuity products. Job Summary: The primary responsibility of the Marketing Director is to lead the marketing team in planning and coordinating training, meetings, and events. Qualifications: - Minimum 1+ years of relevant work experience. - High school education or equivalent required. - BA/BS degree preferred. - Salary commensurate with experience. Benefits: - Paid vacation - Health/vision/dental insurance - Short/long term disability - 401K Job Duties and Responsibilities: - Update the Marketing Content Calendar to reflect all upcoming marketing initiatives. - Design, build, and deploy email marketing campaigns, with a focus on Life Insurance, Annuities, Broker Dealer, Money Management, and Financial Services. - Develop logos, art, graphics, and copy. - Maintain all links/urls, landing pages, forms/surveys, images, and documents needed to support campaigns. - Deploy marketing campaigns via email, social media, blogs, ads, and landing pages. - Create, Update, and Maintain Marketing Lead Lists. - Receive, filter, and distribute leads. - Code and Count all Marketing Leads. - Oversee data updates in CRM and various applications. - Analyze marketing campaigns. - Export data. - Compile Weekly/Monthly/Quarterly/Annual Reports. - Suggest campaign strategy. - Report on trends, successes, and failures and make/implement recommendations to increase effectiveness. - Manage blog posting and content as directed. - Maintain social media channels and posts as directed (Facebook, Twitter, LinkedIn). - Provide Customer Service and Client Onboarding. - Screen incoming registration requests. - Activate accounts and add to CRM. - Optimize the phone system. - Field agent call-ins having trouble with the website and troubleshoot as needed. - Update Agent Dashboards. - Maintain and create logins. - Respond to inbound customer service calls, emails, and Instant Messages. - Monitor Chat channels as directed and respond as needed. - Research current trends in email and social media marketing. - Make recommendations for improvements in efficiency and impact. - Create and maintain an email template database for use by sales staff. - Perform monthly audit of templates to remove or update content. - Create and maintain external use forms and surveys and distribute results as needed. - Monitor campaigns, watching for trends in delivery, open, bounce, and spam rates. Make suggestions or adjustments as necessary. - Website development, design, content research, and maintenance. - Landing page development. - Assist with SEO/PPC strategy. - Manage multiple external websites and the internal intranet. - Ad Design and Distribution (Physical and Digital). - Assist with coordination and production of video projects, including gathering content, writing scripts, acting as on-screen talent, assisting with production/direction during shoots, cutting, editing, rendering, and posting video content. - Creation and Distribution of the monthly newsletter. - Event planning & coordination assistance as needed. - Assist with the creation and implementation of promotional marketing campaign deliverables and/or incentives. - Assist with the development of marketing material. - Monitor campaigns and participation. - Maintain reporting on incentive programs as needed. - Vendor Communications, bids, and relationship management. - Format and distribute marketing projects and/or deliverables as part of specialized campaigns, including Whitepapers, Underwriting Grids, and Quick Guides. - Design and order promotional items as needed, request quotes for material, place order…