Marketing Data Strategy Manager

**AAA Club Alliance** is currently seeking a full-time **Marketing** **Data Strategy Manager** to join our team in one of our office locations: **Wilmington, DE, or Cincinnati, OH, or Worthington, OH.** **This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday.** **The primary duties of the Marketing Data Strategy Manager are to:** - Define and lead the marketing data strategy, operating model, and governance framework to ensure data is effectively managed, trusted, and activated across the marketing lifecycle. - Own the end-to-end flow of marketing data, including ingestion, transformation, enrichment, integration, and activation, enabling audience targeting, segmentation, personalization, and performance optimization. - Lead data enrichment initiatives and manage third-party data providers to improve prospecting, audience intelligence, addressable market reach, and overall marketing effectiveness. - Establish scalable processes, standards, and controls that ensure data quality, integrity, security, compliance, and responsible use across marketing systems and platforms. - Partner with Legal, Compliance, IT, and Enterprise Data teams to ensure adherence to privacy regulations, consent management requirements, and organizational data governance policies. - Build and enhance the marketing data foundation needed to support omnichannel personalization, customer journey orchestration, trigger-based campaigns, and real-time customer engagement. - Serve as the primary liaison between Marketing, IT, Data, CRM, and Analytics teams to align priorities, enable data-driven decision-making, and ensure marketing data is available for activation, measurement, and optimization. - Develop frameworks, best practices, and training that improve data literacy, adoption, and effective use of marketing data across the organization. - Manage external vendors and partners supporting marketing data capabilities and enrichment services. - Perform other duties as assigned. **Minimum Qualifications:** - Bachelor’s degree in Marketing, Data Analytics, Business, Information Systems, or related field required. Advanced degree (e.g., MBA, MS in Data Analytics, or related field) preferred. A combination of education and experience may be considered in lieu of degree. - 8 years of experience in marketing operations, marketing data operations, CRM, or related fields, with a strong focus on data management and enablement. - Proven experience managing marketing data operations, including data flows, data lifecycle management, data quality, and governance. - Experience establishing and enforcing data governance, data quality, and compliance frameworks, including privacy and consent management. - Experience supporting segmentation, personalization, and campaign execution through effective data management practices. - Experience evaluating and working with data providers and enrichment solutions. - Experience with marketing technology platforms (e.g., Salesforce, Adobe, CDPs, marketing automation tools). - Experience working in large, complex data environments. **Knowledge, Skills and Abilities:** - Strong understanding of how marketing data moves across systems, including data ingestion, transformation, enrichment, and activation processes. - Demonstrated ability to partner cross-functionally with marketing, IT, and data teams to improve data usability and accessibility. - Deep understanding of marketing data operations, data flows, and lifecycle management. - Strong understanding of data privacy regulations and their application in marketing contexts. - Demonstrated ability to influence stakeholders and drive adoption of data standards and best practices. - Strong expertise in data governance, data quality management, and compliance practices. - Knowledge of privacy regulations and consent management in marketing environments. - Ability to translate complex data concepts into actionable marketing strategies. - Strong s…