Marketing Data Specialist

AAA Club Alliance is hiring a **Marketing Data Specialist** to help shape how we target, reach, and engage our customers across channels. You have the opportunity to work from one of our locations: **Wilmington, DE; Worthington, OH; or Cincinnati, OH.** This role follows a hybrid schedule with on-site collaboration Tuesday through Thursday. T**he primary duties of the** **Marketing Data Specialist** **are to:** - Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web. - Design and build processes to execute and automate campaign strategies. - Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets. - Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns. - Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign. - Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience. - Work with SQL/Adobe Developer/Administrator to integrate and test new data sources. - Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers. - Update and enhance business procedures. - Enhance existing campaign management business processes to support efficient campaign management and marketing. - Other duties assigned. **Minimum Qualifications:** - Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered. - Adobe or SQL MCTS Certifications preferred. - Comprehensive knowledge of Microsoft Office Suite. - 2+ years of experience working with relational data. - 2+ years of direct marketing experience. - 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign. - 3+ years of experience programming in SQL and/or Google Big Query - Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs. - Journey tool experience preferred. - Insurance policy + quote data experience preferred. - Car service data experience preferred. **​At AAA, your success is our success. What we can offer you:** - The starting base compensation for this position is $65,059 to $94,783. \*The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.\* - Comprehensive health benefits package. - Up to three weeks of paid time off accrued during your first year. - Annual Bonus Plan. - 401(K) plan with company match up to 7%. - Professional development opportunities and tuition reimbursement. - Paid time off to volunteer & company-sponsored volunteer events throughout the year. - Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability. **Full time Associates** are offered a comprehensive benefits package that includes: - Medical, Dental, and Vision plan options - Up to 2 weeks Paid parental leave - 401k plan with company match up to 7% - 2+ weeks of PTO within your first year - Paid company holidays - Company provided volunteer opportunities + 1 volunteer day per year - Free AAA Membership - Continual learning reimbursement up to $5,250 per year - And MORE! Check out our [Benefits Page](https://cluballiance.aaa.com/careers/benefits) for more information ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practice…