Marketing Creative Specialist

Job Summary This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department’s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role. Duties and Responsibilities Creative & Graphic Design - Serve as the department's lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). - Design production-ready sales collateral, one-pagers, andenablementassets that support the B2B pipeline. - Produce graphics and visual updates for the website. - Lay outand design multi-page documents andprintedcollateral (white papers, brochures) in InDesign. - Edit images and produce campaign visuals in Photoshop. - Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite. - Design branded presentation and pitch deck templates for sales enablement (design, not copywriting). - Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors. - Maintain consistent brand governance across all assets. Video & Multimedia Creative - Produce and edit short-form video creative for social, ads, and campaigns. - Develop motion graphics and animated assets. - Capture on-sitephotoandvideoat facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content. Campaign Execution & HubSpot Creative - Read and execute campaign briefs, translating them into production-ready creative. - Produce creative assets for HubSpot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment. - Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency. - Design conversion-focused landing pages that support campaign and pipeline goals. - Produce paid social ad creative at volume (Meta, LinkedIn), treating creative as the primary targeting and performance lever and generating variants for testing. - Be prepared tocreate forany platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats. Strategy & Industry Understanding - Understand how strong graphic design supports a prosperous B2B pipeline and design to that end. - Design for measurable outcomes by building creative variants forA/B testingand iterating based on performance data. - Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure. - Maintain brand and ICP alignment across creative; adapt visuals to audience and segment. - Monitorcompetitorcreative and visual trends. AI & Tooling - Use AI tools to accelerate creative production and asset variation whilemaintainingbrand and quality standards. - Build andmaintainreusable creative templates and design systems for consistency. Soft Skills - Strong creative eye and visual communicator who values design quality. - Tactical executor who turns briefs into finished assets on schedule. - Highly organized and able to manage multiple asset types and timelines. - Self-directed and able tomaintainconsistent output. - Willing to learn freight/logisticsindustrynuances. Shared Expectations - B2B creative/design experiencerequired. - Collaborative approach with 20%-40% on-site presence. - High agency and ownership of outcomes. - Strong understanding of howcreativefeeds HubSpot reporting and workflows. - AI-literate with disciplined QA processes.