Marketing Counsel

ABOUT ONEPAY OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast. We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are: - Ready to run - Hungry and driven by urgency - Exceptional at what they do, with low ego - Comfortable operating in motion THE ROLE As Marketing Counsel, you will be an essential legal partner to OnePay’s fast-growing marketing organization — turning ambitious, creative go-to-market ideas into launches that are compliant, defensible, and fast. This role will impact OnePay’s vision by providing the legal foundation for a marketing function that is a sophisticated, high-velocity engine for growth and brand awareness. You will be the go-to counsel across a wide range of subject matters, advising the business in real time while partnering with legal teammates to draft and negotiate the agreements that make marketing run. You will work closely with the Marketing, Brand and Design, Paid Media, and Product teams. It is well-suited for a strategic legal operator who thrives in a fast-paced, collaborative environment and can navigate intensity, ambiguity, and imperfect processes with steady judgment. This role is responsible for - Advising across the marketing lifecycle. Serve as the primary legal partner to marketing, brand, design, paid media, and product teams, providing practical, real-time counsel that keeps creative and campaigns moving. - Ad tech, privacy, and consumer data. Guide the responsible use of advertising technology, tracking, and consumer data — advising on the state privacy law patchwork (CCPA/CPRA and beyond), PII, targeting, and required disclosures across the ad stack. - Social media, creators, and influencers. Structure and paper creator, influencer, and brand-collaboration relationships, advising on FTC endorsement and disclosure rules, usage and content rights, and platform terms. - Rewards, sweepstakes, contests, and promotions. Design and review rewards programs, sweepstakes, contests, and promotions, including official rules, registration and bonding, and multi-state regulatory compliance. - Affiliate marketing. Advise on and paper affiliate and partner-marketing programs, including disclosures, tracking, and payout structures. - Production and content development. Support production and content development end to end — talent and releases, music and licensing, rights clearances, and production and vendor agreements. - Claim development. Partner with marketing and product on claim development — substantiation, puffery, comparative claims, and disclaimers — to keep messaging both compelling and defensible. - Scaling with AI and better systems. Bring hands-on fluency with AI tools to accelerate contract review, marketing review workflows, knowledge management, and issue-spotting, while maintaining appropriate controls and confidentiality. Build lightweight, stage-appropriate processes and self-serve guidance that let marketing move fast and stay compliant as volume and complexity grow. - Additional duties as assigned by your manager. You bring - J.D. and active membership in good standing with a U.S. state bar. - 8+ years of legal experience, including at a leading law…