Marketing Cloud Operations Platform Analyst

The Marketing Cloud Operations Platform Analyst is responsible for providing marketing technical expertise in support of day-to-day operations enabling successful execution of innovative marketing campaigns. We are looking for a hands-on Marketing Cloud Developer to own the build and execution of our Salesforce Marketing Cloud environment. The core of this role is SFMC — building campaigns, managing the data model, and keeping our platform running reliably. You will also support adjacent tools including ZoomInfo data enrichment and digital channel integrations, though your primary focus will be delivering marketing campaigns and automations that drive results. **Role Priorities / Responsibilities:** - Work collaboratively with the Marketing Manger and VP and cross-functional teams to optimize the Marketing technology stack and integrations. - Build and manage email campaigns, multi-step journeys, and audience segments using Journey Builder, Automation Studio, and Email Studio - Design and manage systems from first point of contact ads; to landing page and lead capture; to sales team enablement and prospect nurturing. - Provide digital platform support, presentation design, brochure design, email campaigns, proposal design; to CRM setup, management, and support; to report on marketing effort success. - Define and optimize end-to-end campaign processes from intake and planning to execution in Salesforce building out landing pages, customer journeys, emails, dashboard, workflows, etc. - Design and maintain the SFMC data model — data extensions, relationships, and sendable objects - Enable sales teams and operations by creating and managing inbound leads from introduction of the brand to post-sale. - Maintain brand consistency. - Be responsible for marketing automation execution, campaign management and reporting. - Create end-to-end reporting across stages of the buyer’s journey. - Identify, prioritize, and troubleshoot system integration issues by working within the Salesforce system with the help of the Salesforce Administrator and Director of Enterprise Systems - Develop and refine persona and account targeting strategies for our database using analytics derived from site visitor and campaign engagements. - Create system documentation for workflows and processes. - Use ZoomInfo intent data and contact enrichment to support audience segmentation builds - Partner with sales and marketing operations on data governance and usage (experience with any comparable enrichment platform — Apollo, Clearbit, Demandbase — is acceptable) - Manage audience exports, suppression lists, and CRM-based targeting handoffs to paid digital platforms (Google, LinkedIn, Meta) - Maintain UTM tagging and tracking parameters across digital campaigns to support attribution reporting - Liaise with paid media partners or agencies to ensure accurate data handoffs between SFMC and ad platforms **Qualifications and Education Requirements** - Bachelor’s Degree, Salesforce Marketing Cloud Developer or Email Specialist Certification, Web Development **Preferred Skills:** - Demonstrated experience designing and managing data extensions and subscriber architecture in SFMC - Hands-on experience with Journey Builder and Automation Studio for complex, multi-step campaign builds - Experience with Marketing Cloud Connect and Salesforce CRM data sync - HTML/CSS - Salesforce CRM support - CMS administration (WordPress, HubSpot, Drupal Site Studio preferred) - Experience with ZoomInfo or a comparable B2B data enrichment or intent platform (Apollo, Clearbit, Demandbase) - Adobe Creative Suite: PhotoShop, InDesign, Illustrator, Premier, AfterEffects - Experience with latest iteration of Google Analytics (GA4), Google Ads, SEO and Campaign Management - Familiarity with UTM strategy and campaign attribution reporting - Salesforce Marketing Cloud Consultant or Architect certification - Experience with Interaction Studio / Personalization or Data Cloud - Prior experience as the…