Marketing Campaign Manager

**Job Title:** **Marketing Campaign Manager** **Location:** **PH - Fully Remote** **Employment Type: Full-time** **About The Role** Own the campaign engine: audience understanding, segmentation, campaign ideation, build, delivery and optimisation across email and social (outreach) channels. Use ZoomInfo GTM signals, HubSpot engagement data and live campaign activity to move ICP contacts deliberately from Prospect to Lead to Opportunity, and to give the Sales team qualified, well-briefed opportunities. **What You’ll Do** 1. Signal Audience Understanding & Segmentation - Develop a deep working knowledge of CyberOne's Ideal Customer Profile: the industries, roles, challenges and buying triggers that define our best-fit prospects. - Monitor ZoomInfo GTM signals daily to identify ICP-aligned organisations showing purchase intent, technology change or relevant trigger events. - Use HubSpot and website engagement data (page visits, content downloads, email clicks) to identify contacts already showing interest in CyberOne. - Cross-reference ZoomInfo intent data with HubSpot contact and company records to enrich profiles and build prioritised, segmented target lists. - Use LinkedIn Sales Navigator to map buying committees within high-priority accounts, identifying decision-makers, influencers and technical stakeholders. - Maintain clean, accurate and current contact and company records in HubSpot at all times: lifecycle stages, engagement scores, contact properties and activity notes. 1. Campaign Ideation & Planning - Ideate campaign concepts that connect CyberOne's services and content to the real challenges and intent signals of the target audience. - Plan multi-channel campaign programmes covering email, LinkedIn, webinars, events and content assets, aligned to the live content calendar set by the Content Marketing Executive. - Work with the Product Marketing Specialist to ensure campaign messaging accurately reflects current service positioning, competitive context and Jerico's role in the portfolio. - Build a campaign calendar that maps outreach activity to live marketing programmes, content launches and event activity so every touchpoint is relevant and timely. - Identify the right audience segment, the right message and the right moment for each campaign, rather than applying a one-size approach. 1. Cadence Build & Delivery - Build outreach cadences from first principles in HubSpot Sales Hub: define audience, write copy, configure sequence logic, set touchpoint timing and unenrolment criteria. - Write all cadence copy: subject lines, email body, LinkedIn connection requests and follow-up messages, personalised to persona, industry and intent signal. - Design sequences that reflect where a contact sits in the funnel: early awareness cadences for new Prospects differ from re-engagement cadences for stalled Leads. - Configure enrolment triggers linked to contact score thresholds and lifecycle stage changes so the right contacts enter the right cadence at the right moment. - Align cadences to live campaign activity so outreach reflects what CyberOne is currently doing in market, pulling new content assets into active sequences promptly. - Maintain a documented library of cadences, variants and learnings in HubSpot so the team can build on what works. 1. Engagement Scoring & Funnel Progression - Work with Marketing to define and maintain HubSpot contact and company engagement scoring criteria, reflecting meaningful buying signals rather than vanity activity. - Use score thresholds to trigger lifecycle stage transitions: from Prospect to Lead when engagement indicates genuine interest and from Lead to Opportunity when qualification criteria are met. - Monitor score trends across accounts to identify clusters of activity that suggest buying committee engagement and warrant accelerated outreach. - Ensure HubSpot records are clean and current: lifecycle stages, engagement scores, contact properties and activity notes must be accurate at…