Marketing Automations Manager

Weave is looking for a strategic Marketing Automations Manager to lead the operational engine of our marketing department. In this role, you will act as a seasoned practitioner at the intersection of marketing strategy and technical execution, ensuring our technology stack scales as fast as our business. As a key technical driver within our team culture, you will architect and manage the systems that power our lead lifecycle, database health, and complex nurturing programs. You will join a collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility. This position will be: **remote in Mexico** Reports to: **Marketing Director** **What You Will Own** - **Salesforce Marketing Cloud (SFMC) Administration:** Serve as the primary architect and administrator for SFMC, managing automation studio workflows, Journey Builder sequences, and data extensions. - **Salesforce Core Alignment:** Manage the integration between Marketing Cloud and Salesforce CRM to ensure seamless data flow, lead routing, and campaign attribution. - **Lead Management & Lifecycle:** Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team. - **Database Segmentation:** Develop and maintain a rigorous database segmentation strategy to enable personalized communications for prospective leads and existing healthcare providers. - **Performance & Data Integrity:** Monitor system health and data cleanliness, ensuring marketing activities are accurately tracked and reported for leadership visibility. - **Cross-Functional Collaboration:** Partner with Demand Generation, Sales Operations, and Data teams to align technical workflows with broader business objectives and product launches. - **Team Member Training:** Train and enable internal team members with the knowledge and skills they need to build journeys and email campaigns in Salesforce Marketing Cloud. **What You Will Need to Accomplish the Job** - **7+ Years of Marketing Operations Experience:** A proven track record of managing enterprise-grade marketing technology stacks in a B2B SaaS environment. - **Salesforce Marketing Cloud Expertise:** Strong technical experience with SFMC (Email Studio, Journey Builder, Automation Studio). SFMC certifications are highly preferred. - **Salesforce CRM Skills:** Advanced proficiency in Salesforce CRM, including a solid understanding of objects, flows, and reporting workflows. - **Foundational MarTech Coding Skills:** Proficient in writing **SQL** for database segmentation and data manipulation, alongside hands-on experience using **HTML and CSS** to customize dynamic email layouts and resolve rendering issues across email clients. - **Lead Management Experience:** Experience building and optimizing lead lifecycles, from initial digital capture to sales hand-off. - **Data Evaluation Skills:** Ability to translate complex platform data into written insights and clear operational improvements. **What Will Make Us Love You** - Hands-on experience with Salesforce Cloud Next and Data 360. - A collaborative problem-solver who enjoys teaching technical tools to non-technical teammates. - A proactive mindset with a passion for building clean, scalable processes from scratch. Employment with Weave is contingent upon the successful **completion of a background check**, conducted in accordance with applicable laws. At Weave, **we use Artificial Intelligence (AI) tools** to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page. Weave is an **equal opportunity employer** that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn,…