Marketing Automation Manager

## Company Description Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it. We move fast, we care about craft, and we're proud of what we're building. If you're energized by turning hard problems into real-world impact, we'd love to meet you. ## Job Description Purpose of the Role This role administers Marketo and builds automated campaigns, emails, landing pages and forms across channels, pulling target lists from 6Sense using firmographic, behavioral and intent data. You'll set the standards for campaign structure, triggers and filters, then audit existing logic to keep it accurate and scalable. You'll troubleshoot sync failures and data discrepancies at the root cause rather than patching symptoms, and flag problems before you're asked, fixing them and explaining what happened in plain English to whoever needs to know. Key Responsibilities - Administer Adobe Marketo Engage instance. - Define and govern the standards for smart campaign structure, triggers, filters and flow logic; audit existing logic for accuracy and efficiency. - Review campaigns and workflows, identify gaps, and provide stable and scalable solutions. - Build globally accepted automated campaigns, emails, landing pages, and forms, while maintaining governance and compliance for multiple regions. - Monitor deliverability, bounces, unsubscribe, and list hygiene. - Work with Growth Marketing Managers to create and execute campaigns. - Be the first line of defense for Marketo system support. - Build and manage segments in 6Sense using firmographic, behavioral, and intent data; maintain segment logic as the data model evolves. - Monitor intent signal quality and platform health; troubleshoot sync failures and data discrepancies at root cause level. - Understand lead and contact management, campaign influence, and pipeline reporting well enough to diagnose where data breaks down. - Identify and resolve CRM-side issues that affect marketing platform performance: duplicate records, missing fields, broken workflow rules. - Communicate platform issues and resolutions proactively, flag problems early, provide status updates, and close the loop without being asked. - Translate complex system behavior into plain language for marketing, sales, and senior stakeholders when required. Compliance - Ensure all platform configurations and campaign deployments comply with anti-SPAM, CASL, GDPR, and applicable local legislative requirements. - Adhere to Nearmap values, policies, and the corporate Code of Conduct. - Comply with obligations applicable to employees of an ASX-listed public company. ## Qualifications Experience - 5 years of experience in Marketo Engage: experience setting up complex multi-series automated campaigns that leverage filters, triggers, and segments instance and workspace configuration, and the ability to define best-practice standards. - Hands-on 6Sense experience or similar such as Demandbase, using predictive, data workflows, and segment modules. - Hands-on working knowledge of Salesforce CRM: field mappings, lead and contact management, campaign influence, and data flow into and out of marketing platforms. - Understanding API dependencies, sync logic, webhooks, and field mapping at a configuration level. - Ability to diagnose and resolve problems, i.e. data issues, process issues, often without a clear playbook. - Understanding of MQL, MQA, SQL, and SAL funnel stages and how they are operationalised in Marketo and Salesforce. - Experience with HTML/CSS for emails and landing pages. - Experience with CMS platforms such as Storyblok or WordPress. - You use AI to create workflows that simplify campaig…