Marketing Automation Manager, Marketo

Role Title: Marketing Automation Manager - Marketo About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results. Your Role at impact.com: As the Marketing Automation Manager - Marketo , you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results. This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives. What You’ll Do: Campaign Execution: Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo Test, optimize and standardize email, programs, forms, landing pages and templates Upload and maintain lead lists and oversee data hygiene within the Marketo instance Manage email consent best practices Marketing Operations: Manage and optimize all integrations between Marketo and other tools in the marketing technology stack. Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting. Support marketing initiatives across regions (EMEA, APAC, US) and business units. Participate in the training and supervision of Marketo users including email marketers Performance Optimization: Identify and implement new campaign opportunities and areas for operational improvement. Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting Improve email engagement, deliverability and unsubscribes What You Bring: 4+ years of experience using Marketo. 2+ years of experience with Salesforce. Strong collaboration and project management skills. Functional experience in HTML and CSS. Experience with various martech platforms and tools. Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent Experience tracking and reporting on campaign performance Experience with Marketo Measure/Bizible B2B marketing experience Benefits and Perks: At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance. Medical, Dental, and Vision insurance Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled Flexible spending accounts and 401(k) Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest a…