Marketing Automation and Lifecycle Manager

About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. We are looking for a Marketing Automation and Lifecycle Manager to join our Marketing Operations team. In this role, you will own a critical mix of lifecycle automation, lead management and coordination across platforms such as Marketo, Salesforce, 6Sense and Qualified. You will help ensure our marketing and sales engagement systems work together to deliver accurate lead flow, scalable lifecycle programs, and a more consistent go-to-market experience. This role is ideal for someone who can translate strategy into repeatable execution, improve operational quality, and build scalable processes that support business growth. You will: Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms that support inbound conversion and overall marketing effectiveness. Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation; document and maintain reusable workflow templates and modules. Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective marketing programs and sales cadences while owning and optimizing marketing-to-sales handoff processes. Own data hygiene strategy and ongoing practices across marketing systems, including business rules, priorities, and operational outcomes, to improve data accuracy, consistency, and usability for reporting, routing, and lifecycle execution. Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and coordination with Marketing Engineer through implementation. Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR improvements, business-owned data governance, GTM pilots) You have: 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment. Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows. Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows. Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders. Experience supporting data hygiene and retention, privacy compliance and other operational governance practices. Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements. Bachelor’s degree or equivalent experience Salary Hiring Range: $103,000 to $116,000 In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determi…