Marketing and Social Media Specialist

**Goodwill Industries of Mid-Michigan** is seeking a motivated and mission-driven brand builder to fill the full-time **Marketing and Social Media Specialist**position at the Administration building, located at 4095 E. Court St., Burton, MI 48509. **Salary position at $55,000 annually** **Job Duties** - Generate, edit, publish, schedule and share content that aligns with Goodwill's values and overall marketing strategy - Review scheduled content for accuracy, brand consistency and proper formatting before publishing. - Create and edit video footage to produce engaging Instagram Reels and TikTok videos. - Design graphics and promotional materials for social media. - Track key performance indicators such as follower growth, conversion metrics, and engagement rates. - Ensure content aligns with upcoming promotions, holidays, events and marketing initiatives. - Respond to social media messages in a professional manner - Build effective target audiences to drive engagement, donations, mission and brand awareness - Provide monthly performance reports that include clicks, views, conversions, subscribers, etc - Oversee the daily and monthly planning, scheduling, and publishing of content across social media platforms. **Benefits** - 10 paid holidays - 2 weeks of paid vacation - Additional 12 days/years of PTO for personal time off - Medical, Dental and Vision insurance - Short and Long Term Disability - Pet Insurance Available - Biweekly Direct Deposit - Free Employee Assistance Programs - Tuition Reimbursement opportunities - 403B Retirement Program - 20% employee discount **Qualifications** - Bachelor’s degree in communications, marketing, or similar field, or equivalent work experience. - Strong graphic design skills (Adobe, Canva or equivalent) - Knowledge of social media accounts on various platforms such as Facebook, Instagram, TikTok and emerging platforms. - Excellent written and verbal communication skills. - Impeccable attention to detail - Strong organizational skills - Willingness and ability to travel. Must have a valid driver’s license. - Ability to lift up to 35 pounds. - Ability to bend, stoop, and reach. **Competencies Required:** - Must anticipate opportunities and challenges, evaluate data and make good judgments, adapt to unexpected changes, and use technology to improve efficiencies resulting in improved delivery of service. - High level of integrity - Ability to independently anticipate and identify problems, analyze possible solutions, and execute an appropriate solution resulting in an effective delivery of results. - Ability to work in a highly collaborative environment to ensure design, development, implementation, execution and measurement initiatives. - Ability to proactively multi-task and coordinate multiple projects and events. - Excellent customer service skills Goodwill Industries of Mid-Michigan offers reasonable accommodations for individuals needing assistance with the application or hiring process. If you need assistance completing this online application, contact the Human Resources Department at 810-762-9960 or [\[email protected\]](/cdn-cgi/l/email-protection). Goodwill Industries of Mid-Michigan is an Equal Opportunity Employer.