Marketing and Brand Manager, Ford Energy

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid. **Why Ford Energy?** At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands. **In this position...** We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible to outline a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass-roots execution and marcomms. The ideal candidate has experience leading brand and marketing work in the energy industry, ideally in energy storage products, spanning a wide variety of stakeholders in a complex environment. The best candidate will thrive on translating technical specifications into compelling value propositions while navigating the unique landscape of a start-up-like, high-growth business unit within a larger corporation. This position will partner closely with the Ford Energy Sales team. **What You'll Do...** • Brand strategy: Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale. • Technical product marketing: Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools. • Collaborators: Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share. • Marcomms: Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing. • Associations and events: Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events. • Marketing operations and performance: Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion). • Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows. **You'll have...** • Education: Bachelor's degree in marketing or related field • Industry expertise: Minimum of 3-5 years of experience with complex industrials and/or high-tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred. • Technical proficiency: Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS). • Proven track rec…