Manager, Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3040 - Manager, Social - GCS Role Summary and Impact Following our successful appointment to handle Skechers’ EU Performance channels, consolidating their mid- and lower-funnel conversion activity. We are currently building out a dedicated central activation team based out of London. This transition marks an exciting phase as we centralise operations and optimise their performance strategy across Europe. Joining us at the beginning of this new chapter offers a unique opportunity to help shape the account's structure, establish new ways of working, and influence how we drive digital growth for a major global brand. It is an ideal role for someone who thrives in a fast-paced, performance-driven environment and wants to play a key part in establishing a high-performing agency team from day one. The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid social activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations.​ What we need from you​ Effectively manage your & your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities​ Take responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achieved​ Ensure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practice​ Take ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and manage the planning, execution & evaluation of tests with methodical accuracy​ Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required​ Managing forecasting and launching new campaigns and initiatives​ Keep abreast of large-scale developments across display, programmatic and paid search channels to maintain practitioner-level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channels​ Take responsibility for the data integrity & compliance of your account, including working across different functions to troubleshoot data issues Skills and Experience Strong written and verbal communication skills across all platforms​ Expert organizational skills, great attention to detail​ Concrete knowledge of all areas of digital marketing and media​ Ability to implement and adhere to and meet deadlines and project manage multiple campaigns Excellent client relationship and management skills​ Proven problem-solving skills…