Manager, Retail Media

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary & Impact The Manager, Retail Media will leverage their retail media expertise to drive excellence in campaign activation, optimization, and day-to-day management across retailer media networks. This role will lead audience strategy, campaign planning, execution, optimization, reporting, and performance analysis across a variety of retail media channels, including sponsored search, sponsored display, and programmatic media where applicable. This position will support media activations across leading retailer media networks, including but not limited to Amazon Ads, Walmart Connect, Criteo, CitrusAd, Roundel, Instacart, Kroger Precision Marketing, and The Trade Desk. The Manager will develop a strong understanding of each retailer's media capabilities, measurement solutions, and activation models while partnering directly with retailer media teams and clients to maximize campaign performance and business outcomes. Working closely with the Director, Retail Media, this individual will help shape retail media strategy, optimize investments, and identify opportunities for growth across client accounts. An entrepreneurial mindset, strong analytical skills, and a collaborative approach are essential for success in this fast-paced environment. Skills & Experience Manage a team of direct reports while supporting their professional growth and career development. Lead retail media campaign execution across multiple retailer media networks and platforms, including Amazon Ads, Walmart Connect, Criteo, CitrusAd, Instacart, Roundel, Kroger Precision Marketing, and other emerging retail media platforms. Execute campaign setup, optimization, budgeting, bid recommendations, and performance management to ensure client objectives are achieved. Utilize retail media technology and bid management platforms such as Pacvue, Skai, and Epsilo where applicable. Build and maintain strong relationships with retailer media partners and client stakeholders to maximize campaign performance and promotional opportunities. Ensure campaigns adhere to WPP Media best practices, operational standards, and platform guidelines. Develop testing frameworks and optimization strategies across retail media channels. Prepare weekly, monthly, and quarterly performance reports, delivering actionable insights and strategic recommendations. Analyze campaign data to identify trends, opportunities, and optimization strategies that improve business outcomes. Troubleshoot campaign delivery and platform issues as needed. Stay informed on evolving retail media capabilities, ad products, measurement solutions, and industry trends. Oversee campaign reconciliation, invoicing, trafficking, and data management within internal campaign management systems. Qualifications Bachelor's degree in Business, Marketing, Communications, Advertising, Analytics, or equivalent professional experience. 3+ years of experience in retail media, paid search, paid eCommerce, or biddable media, with experience activating campaigns across retailer media platforms. Experience managing or mentoring direct reports preferred. Strong proficiency with Microsoft Office Suite, particularly Excel and PowerPoint. Understanding of retail fundamentals, including merchandising, inventory, forecasting, demand planning, and how they influence media strategy. Strong understa…