Manager, Performance

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Manager, Performance About the Role At the heart of our agency's mission is a commitment to connecting our clients' business goals directly to high-impact media execution, ensuring every media dollar spent is accountable to meaningful business outcomes. As the Manager, Performance , you will play a pivotal role in ensuring that our performance media campaigns are effectively executed, continuously optimized, and meticulously aligned with our clients' business objectives. Operating at the intersection of strategy, execution, and measurement, you will act as the critical day-to-day link between our Planning, Analytics, and Activation teams. This is a hands-on, highly analytical, and execution-focused role. You will be deeply embedded within key client accounts, responsible for translating high-level strategic direction into tangible, real-time performance improvements. By enforcing robust measurement frameworks, running test-and-learn programs, and analyzing data trends, you will ensure our performance strategy consistently delivers measurable business impact. What You’ll Be Doing (Key Responsibilities) Campaign Execution & Optimization: Oversee real-time performance analysis and tactical adjustments across active campaigns, ensuring all media investments are actively steered to drive measurable business outcomes. Performance Measurement & Reporting: Ensure client KPI frameworks are strictly followed. Work hand-in-hand with the Analytics team to track performance trends, interpret data, and quickly apply actionable insights to improve campaign efficiency. Cross-Team Collaboration: Act as the primary, day-to-day connection point between our internal Planning, Analytics, and Activation teams to ensure the seamless execution of the overall performance strategy. Client Engagement & Support: Collaborate closely with day-to-day client teams to translate strategic concepts into execution plans, ensuring their media investments deliver clear, demonstrable impact. Test & Learn Implementation: Own the execution of client testing roadmaps, ensuring that structured tests (A/B testing, audience testing, creative testing) are executed flawlessly and that key learnings are integrated into future campaign optimizations. Market & Competitive Research: Stay ahead of industry trends, platform updates, and competitive activity. Proactively leverage these insights and research…