Manager, Membership Mobilization

Remote-based in the US Overview GoodPower works to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us. We operate at the intersection of digital media, smart tech, elections, and renewable energy advocacy. We aim to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies. At GoodPower, we are building a team of talented, driven doers who thrive in fast-paced, mission-oriented environments. We value problem solvers who combine strategic thinking with an orientation toward action. We seek collaborative leaders who can inspire and develop others. Our people are eager to innovate, adapt, and scale efforts that can transform the renewable energy economy and strengthen democracy. Job Summary The Membership Mobilization Manager works to advance GoodPower’s work to accelerate a renewable energy economy through building a membership engagement program across GoodPower and its independent sub-brands who are primed to take high level actions from attending and organizing events in their communities, mobilizing others, calling and writing to elected leaders, submitting public comments, testifying before government bodies, writing op-eds and letters to the editor, engaging in their communities, and sharing their stories. The Manager spearheads the membership and in-list communications plan, rooted in deep understanding of the various audiences and what most effectively motivates action, how to leverage members to take online and offline actions, and tailors strategies, messages, and action opportunities for each audience to advance GoodPower’s mission and goals. This is a full time, remote position based anywhere in the United States. The Membership Mobilization Manager will work from home, meet regularly by video chat with GoodPower team members, partners and youth, and conduct activities both online and in-person. The Membership Mobilization Manager must be available for regular travel within the United States to participate in conferences, select actions, events, and to attend staff retreats. This position reports to the Head of Policy and Public Relations. Key Responsibilities - Planning & Implementation - Leads the launch of a new membership program, by spearheading the planning and execution of GoodPower’s and independent subbrands' membership and in-list communications strategy for regular engagement of audiences through action opportunities, wins and successes, and other interventions. - Develops innovative approaches to and implements proven strategies to generate online and offline opportunities. - Collaborates with the National Field Director and State Field Directors in each state to help develop and implement strategic, coordinated organizing plans to engage members around on-the-ground events and activations for issue campaigns to accelerate the renewable energy transition and electoral campaigns, including canvasses, volunteer recruitment, phonebanks and other mobilizations. - Collaborates with the National Political Director around key races and opportunities to mobilize voters up and down the ballot. - Develop and run the member-to-member electoral field campaign. - Collaborates with the Lifecycle Marketing Manager (TBH) to leverage automations, flows and regular communications to move members up a ladder of engagement. - Collaborates with the Data Analytics Director, Research & Experimentation and Digital & Data teams for deep analysis of the current membership audiences and what messages motivate them to act and build testing and experiments into all communications. - Ensure that all field activities are properly tracked in VAN and metrics and reports are developed for all program activity in collaboration with…