Manager, Measurement & Analytics

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are seeking a highly experienced and strategically-minded Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM) . This is not merely an analytical role; it is a pivotal position that will see you act as a true strategic partner for our high-profile clients. You will be responsible for the end-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions. Skills & Experience MMM Architecture and Development: Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability. Strategic Analysis and Storytelling: Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts. Client Consulting and Partnering: Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing expert advice on optimizing media investments and campaign effectiveness. Best Practices & Innovation: Actively contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM, exploring the adoption of cutting-edge tools and libraries (e.g., Google Meridian, Meta's Robyn). Cross-functional Collaboration: Operate in close synergy with Data & Tech colleagues and also internal Strategy & Planning and Media teams across various WPP group agencies, acting as a bridge between quantitative analysis and strategic application. Mentorship and Internal Development: Provide technical guidance and informal mentorship to more junior colleagues, fostering an environment of learning and growth within the Measurement & Analytics team. Project Management: Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved. Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field. A candidate with proven experience (at least 4 years) in analyzing business and media data in Consulting/Business Analytic Roles. The previous experience in Marketing Mix Modeling Models development is a plus Big picture thinker who does not hesitate to dive into details Excellent analytical, problem-solving, and critical thinking skills. Ability to work with complex and large datasets, extracting and manipulating data from various sources. Excellent communication, presentation, and interpersonal skills. Ability to work independently and as part of a team. Self-motivated and energetic team member Strong client and results orientation. Excellent knowledge of English, written and spoken Familiarity with statistical software such as R, Python or similar is considered a plus. Bonus Points (Differentiators): Direct experience with modern open…