Manager - Marketing

## MARKETING MANAGER ## ## Job Overview We are seeking a highly organized, strategic, and results-driven Marketing Manager to orchestrate our marketing operations, brand voice, and growth initiatives. In this role, you will bridge the gap between creative storytelling and data-driven performance marketing. You will lead an internal team of creators and analysts, collaborate with cross-functional stakeholders, and optimize our marketing engines to drive measurable brand equity and lead generation. ## Key Responsibilities 1. **Marketing Operations & Project Coordination** a. Campaign Execution: Translate marketing objectives into actionable workflows, manage end-to-end campaign timelines, across digital and offline channels. b. Process Optimization: Maintain integrated marketing calendars and workflow trackers to optimize team productivity and ensure projects are delivered on time and within scope. c. Brand Governance: Enforce strict adherence to brand guidelines, compliance standards, and internal approval workflows across all marketing outputs. 2. **Omni-channel Content & Creative Management** a. Collateral Production: Lead content creators and graphic designers to build compelling, high-converting assets including website copy, blog articles, case studies, sales presentations, video assets, SM posts, and mailer campaigns. b. Editorial Oversight: Review and approve all creative deliverables for quality, consistency, and alignment with our core market messaging. 3. **Growth & Performance Marketing** a. Paid Media Strategy: Design, launch, and manage campaigns across search (SEO/SEM), AEM, paid social, and display networks to build a robust inbound pipeline. b. Funnel Optimization: Monitor key performance indicators (KPIs) related to content engagement, lead generation, and campaign effectiveness. c. Performance Reporting: Analyze multi-channel campaign data and build clear, comprehensive dashboards with recommendations to continuously optimize marketing spend and strategy. 4. **Market Research & Data Analytics** a. Market Intelligence: Work closely with market analysis experts to gather customer insights, competitor intelligence, and industry trends. b. Insights: Identify opportunities to optimize marketing strategies based on data-driven insights. **** 5. **Corporate Communication (Enhanced Focus)** Manage all corporate communications, press releases, social media announcements, and internal & external newsletters to protect and elevate the company's brand reputation. 6. **Team Leadership & Stakeholder Management** a. People Management: Direct, mentor, and allocate tasks for a dedicated team of Content Creators, Graphic Designers, and Market Analysis Specialists. b. Cross-Functional Alignment: Coordinate with sales, product, business development, and leadership teams to align marketing initiatives with organizational goals, while managing relationships with external agencies and freelancers. ## Required Qualifications & Skills 1. 8-10 years of experience in marketing coordination, campaign management, content marketing, with a proven track record of managing cross-functional creative teams and driving growth. 2. Bachelor’s or Master's degree in Marketing, Communications, Business Administration, or a related field with strong understanding of content marketing, branding, and digital marketing principles. 3. Strong experience with project management methodologies and tools like Asana, Monday.com, or Trello. 4. Hands-on experience with marketing automation tools and CRMs (e.g., HubSpot, Salesforce), web analytics (e.g., Google Analytics), and a strong familiarity with design platforms (e.g., Adobe Creative Cloud, Figma). 5. Core Competencies: Exceptional written and verbal communication, an analytical approach to decoding marketing data, sharp attention to detail, and top-tier stakeholder management skills. ## Key Performance Indicators (KPIs) 1. On-time completion rate of marketing projects and campaigns. 2. Content production…