Manager Marketing Operations

Employment Status: Full-Time, Benefits Eligible Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID) Reports To: VP of Marketing ## About Gymreapers Gymreapers is one of the fastest-growing strength training brands in the world. We create premium gear, apparel and accessories for lifters who demand more from themselves and the brands they support. Our mission is to put the highest quality products into the hands of serious athletes while building a brand that represents discipline, grit, and relentless self-improvement. As we continue scaling across DTC, Amazon, Retail, Wholesale, and International channels, we're looking for a Marketing Operations Manager to build the systems, processes, and reporting infrastructure that enable our marketing team to operate at a world-class level. # Position Overview The Marketing Operations Manager will serve as the operational backbone of the marketing organization. This role is responsible for improving planning, execution, measurement, reporting, technology, and cross-functional alignment across all marketing channels. You will work closely with Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations teams to ensure marketing initiatives are launched on time, measured accurately, and continuously optimized. This role is ideal for someone who loves systems, process improvement, analytics, project management, and turning chaos into clarity. # What You'll Own ### Marketing Planning & Project Management - Own marketing campaign planning processes across all channels - Build and maintain annual, quarterly, and monthly marketing calendars - Ensure launches, campaigns, and promotions stay on schedule - Facilitate weekly marketing planning and execution meetings - Improve communication between marketing, ecommerce, product, and operations teams - Create scalable workflows that increase organizational efficiency ### Marketing Performance Reporting - Develop and maintain marketing dashboards and reporting frameworks - Deliver weekly and monthly performance reporting - Track KPIs across: - Revenue - CAC - MER - ROAS - LTV - Conversion Rate - Email Performance - Influencer Performance - Organic Social Performance - Product Launch Performance - Partner with leadership to identify opportunities and risks ### Marketing Technology Stack Management Own and optimize the marketing technology ecosystem including: - Klaviyo - Shopify - Triple Whale - Google Analytics - Northbeam - Meta - Google Ads - TikTok Ads - Asana - Airtable - Gorgias - Attentive - Future marketing technologies Responsibilities include: - Platform integrations - Data integrity - Attribution accuracy - Workflow automation - Tool evaluation and implementation ### Process & Automation - Build SOPs and operational playbooks - Reduce manual reporting and repetitive work through automation - Improve campaign briefing processes - Improve creative request workflows - Improve launch readiness processes - Create scalable operating systems that support growth from $50M to $250M+ ### Cross-Functional Alignment Partner with: - Creative Team - Ecommerce Team - Amazon Team - Athlete Marketing Team - Events Team - Product Development - Finance - Operations to ensure: - Accurate forecasting - Inventory-aware promotions - Successful product launches - Consistent KPI reporting - Alignment on priorities ### Data & Analytics - Create actionable insights from marketing data - Build attribution frameworks - Support forecasting and budgeting exercises - Analyze customer acquisition trends - Analyze customer retention trends - Identify opportunities for increased efficiency and profitability # Success Metrics Within 12 months, this role will be responsible for: ### Operational Excellence - 95%+ on-time campaign delivery - Reduction in launch delays - Increased team efficiency - Reduced project bottlenecks ### Reporting & Analytics - Executive dashboard adoption -…