Manager, Marketing Automation

About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build. We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. About the role: This role is best for someone who has a combination of strong Marketo expertise with excellent operational discipline and a sharp eye for optimization. The ideal candidate is someone already using AI in practice and is comfortable applying AI to improve speed, quality, analysis, testing, and overall team productivity. You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This role will also manage one specialist level role focused on Email Marketing. This role sits within marketing, but partners closely with RevOps who owns the broader company-wide systems and operations. This role owns marketing’s automation strategy, execution, and process improvement, with Marketo at the center. Your contribution will be: Marketing Automation & Program Strategy Own Marketo as marketing’s core automation platform and lead execution of email, nurture, database hygiene and campaign workflows Ensure proper governance in accordance with guidelines, including things like GDPR Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs Build scalable processes, templates, and working models that improve speed, quality, and consistency Lead Management & Conversion Operations Own marketing’s lead scoring, routing requirements, and data quality processes in partnership with RevOps Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors Performance, Optimization & Team Leadership Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control To be successful , we think you need: 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting Familiarity with CRM data structures Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness 1 year of experience as a direct people manager or Team Lead or mentor required What’s in it for you? Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office. While our of…