Manager, DTC Category Management

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Manager, DTC Category Management At SharkNinja, we’re building a best-in-class Direct-to-Consumer business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Category Management to own and grow a product category as a business, with full accountability for commercial performance, profitability, and demand planning. This role is responsible for assortment strategy, pricing, forecasting, inventory health, and category profitability across the full commercial lifecycle . You will operate as an end-to-end business owner, partnering closely with Product, Supply Chain, Marketing, and Finance to define commercial strategies, make data-driven decisions, and deliver sustainable growth. Key Responsibilities Own Category Performance Own and deliver revenue, margin, and inventory targets for your assigned DTC category. Manage the category as a business with accountability for P&L performance and commercial outcomes. Identify risks and opportunities early and take decisive action to improve category performance. Lead regular business reviews focused on commercial performance, profitability, and growth opportunities. Assortment Strategy & Category Planning Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, and exit strategy). Evaluate SKU productivity and make recommendations on portfolio optimization, new launches, and discontinuations. Partner cross-functionally to shape category plans grounded in market demand, competitive dynamics, and commercial opportunity. Drive category growth through assortment expansion, portfolio optimization, and strategic product decisions. Forecasting & Inventory Ownership Own demand forecasting for the category, using sales trends, promotional plans, inventory data, and commercial judgment. Partner with Supply Chain and Planning teams to ensure inventory availability, optimize stock levels, and mitigate inventory risk. Balance growth with inventory health by managing forecast accuracy, weeks of supply, inventory turns, and stock risk. Build forecasting assumptions and adjust demand plans proactively based on business performance. Pricing & Promotional Strategy Develop and execute pricing strategies aligned with revenue, margin, and competitive positioning objectives. Lead promotional planning and evaluate promotional effectiveness through profitability and ROI analysis. Make commercial trade-off decisions between revenue growth, margin performance, and inventory objectives. Continuously optimize pricing and promotional strategies based on business results and market conditions. Commercial Planning & Cross-Functional Leadership Partner with Marketing, Product, Finance, and Supply Chain teams to develop annual and seasonal commercial plans. Align category priorities across functions to ensure successful product launches, promotional execution, and inventory readiness. Influence…