Manager, Digital Strategy, Planning & Execution

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact You will work in one of the most digitally advanced and forward-thinking media agencies that is globally connected. The position will provide you with opportunities to challenge yourself to bring in new thinking and provide value in digital planning and an opportunity to work with and learn from highly experienced, action-oriented media practitioners Skills and Experience Responsibilities of the Role: Expert in Paid Search -responsible for planning, executing & optimizing the effectiveness of Search Campaigns Outstanding ability to think creatively & troubleshoot problems Execute tests, collect & analyze data, identify trends & insights Gain knowledge & experience to support team lead in developing search strategy for existing business and pitches Keep pace with industry trends & developments -attempt to be first to market with innovative approaches Search Champion and the POC within the group Build close relationship with Vendors - Google, Bing, new ai search partners Track, report, and analyze website analytics Partner closely with the SEO team on an ongoing basis to align One paid and organic search strategy, share keyword, SERP and content insights, and present a unified search point of view to clients Mastery of Tier I engine UIs and capabilities, relevant SEM management platforms and strong knowledge of Tier II vendors and capabilities Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies Own execution and performance analysis of YouTube Ads campaigns (Video Action, Demand Gen, YouTube Select/reservation), including audience, creative and bid strategy optimization, and integrating learnings with the broader Search plan Build working knowledge of AI in search, including how AI Overviews, AI Mode and Gemini-powered results are changing query behaviour and visibility, and factor this into channel strategy and client recommendations Track the broader AI search landscape (LLM-driven discovery, AEO/GEO trends, competitor moves) and translate developments into practical implications for the client's search and content strategy Stay current on Google product updates and betas (e.g. Performance Max, Demand Gen, AI Max for Search) and proactively bring relevant new features and tests to the team and client Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations In three months: Strong understanding of client business model Mastery of all relevant Search platforms (Google, Bing, YouTube, etc.) Build professional relationship with teams and lead performance driven strategies with clients within search A keen understanding on the various platforms and systems which power search and eCommerce In six months: Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges in regards to Search Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them Driving cross-channel synergy - Connect the power of Search, YouTube & eCommerce Build One search strategy for the Cli…