Manager, Digital & Social Activation

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Manager, Digital & Social Activation – Job Summary The Real Chemistry Global Activation team is a growing group of digital specialists helping healthcare clients unlock new opportunities across social media, digital and emerging channels. As we continue to expand our global capabilities, we’re looking for a digital and social media specialist to help deliver integrated digital strategies for leading healthcare clients. We're looking for someone who combines strong digital expertise with a genuine curiosity for what's next. Whether it's AI-powered content creation, generative search optimisation (GEO), emerging platforms or new approaches to healthcare engagement, you'll enjoy exploring opportunities that help clients connect with audiences more effectively. Working closely with senior specialists and cross-functional teams across global social, digital and omnichannel programmes, you'll help shape the continued evolution of our activation capabilities while developing your own expertise across broader digital activation strategy. A strong understanding of paid social media is essential, particularly across Meta and LinkedIn. You'll have hands-on experience planning, launching, optimising and reporting on campaigns, translating client objectives into audience targeting, budget allocation and content recommendations. Key Responsibilities Act as day-to-day digital and social lead across client accounts. Plan, execute, optimise and report on paid social campaigns, particularly across Meta and LinkedIn. Manage project timelines, budgets, deliverables and quality control processes to ensure high-quality execution. Translate audience insights and performance data into actionable recommendations across digital strategy, channel planning and campaign optimisation. Partner with creative, analytics, paid media and strategy teams to deliver integrated programmes. Support new business through research, insight generation and presentation development. Stay ahead of industry trends and platform developments across social media, search, AI and digital engagement, identifying opportunities to evolve client programmes and activation capabilities. Support and mentor junior colleagues. Manage workload and resource allocation effectively. Required Skills & Experience Strong hands-on paid social experience across Meta and LinkedIn (essential) including audience targeting, budgeting, optimisation and performance reporting. Understanding of content strategy and creative best practices across a range of channels Confidence in day-to-day client management and presentation delivery. Ability to interpret data and turn insights into actionable recommendations. Experience across key digital and social platforms including Meta, LinkedIn, YouTube, Reddit and search, with an understanding of the role different channels play within an integrated activation strategy. Strong organisation, attention to detail and project management skills. Collaborative, proactive and adaptable mindset. Agency and/or healthcare experience preferred. Real Chemistry is proud to be…